Data is the new black. Touted as a silver marketing bullet, data and scientific thinking will guide creativity in an evolving social and mobile universe. This is the rationale underlying the launch of OgilvyAmp, essentially an aggregation and rebranding of the data wonk’s buried among Ogilvy’s global offices. This is

Ninety nine percent of social posts create no engagement according to new data from Social Flow. An unrelenting blizzard of posts that come and go quickly, an ADD public addicted to social and mobile media and brands using a two-way channel with a one-way mentality are contributing causes. Nobody can