Anastasia brings a wealth of global marketing expertise to this invited expert article, drawing from
leadership roles at LVMH, L’Oréal, and Henkel, as well as experience driving innovation within a
proptech start-up. With a deep understanding of consumer behaviour, digital transformation, and brand
strategy, Anastasia shares her insights on how tech entrepreneurs can effectively validate niche markets
before investing in product development, ensuring strategic alignment, customer relevance, and sustainable growth.
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