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Figma buys AI design startup Weavy and launches new brand Figma Weave

Figma stated Weavy will operate as a standalone product initially. Future plans involve integrating Weavy functions into the Figma Weave brand and the broader Figma platform.

byKerem Gülen
October 30, 2025
in Industry
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Figma, a design platform, acquired AI-powered image and video generation company Weavy today, integrating it under the new brand Figma Weave.

Twenty individuals from Weavy will join Figma. The valuation of the deal was not disclosed. Weavy, a Tel Aviv-based startup founded in 2024, previously secured $4 million in a seed round in June. Entrée Capital led this round, with additional participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman.

Figma stated Weavy will operate as a standalone product initially. Future plans involve integrating Weavy functions into the Figma Weave brand and the broader Figma platform.

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Weavy’s web tools allow users to combine various AI models and provide professional editing tools. These tools facilitate the creation of high-quality images and videos for product mockups or brand styling. Users can edit media generations with layer adjustments, alter lighting, change colors, and modify angles using prompts to achieve desired results.

Users initiate the process with an element, such as a prompt for image generation on an infinite canvas. They review results from different models, select an image, then add another prompt for video generation and assess various model outputs. Editing tools are available at any stage to modify video appearance. Designers can also combine multiple prompts and models.

The startup offers several models: Seedance, Sora, and Veo for video generation, and Flux, Ideogram, Nano-Banana, and Seedream for image generation.

Figma CEO Dylan Field stated, “This node-based approach brings a new level of craft and control to AI generation. Outputs can be branched, remixed, and refined, combining creative exploration with iteration and craft. The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power. They’ve also created a tool that’s just a joy to use.”

Demand exists for AI-powered design platforms capable of media generation and design workflow capabilities. Earlier this month, AI search platform Perplexity acquired the team responsible for Visual Electric, a Sequoia-backed design platform. In April, Krea announced that it had raised $83 million across multiple funding rounds from firms including Bain Capital, a16z, and Abstract Ventures.


Featured image credit

Tags: figma

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