Adobe released its inaugural Creators’ Toolkit Report, revealing that 86 percent of surveyed creators are actively using creative generative AI in their workflows. The report, presented at Adobe MAX, surveyed over 16,000 creators from the U.S., U.K., France, Germany, South Korea, Japan, India, and Australia. It highlights how these AI models support ideation, content generation, and editing for images, videos, audio, and design.
According to Mike Polner, Vice President & Head of Product Marketing for Creators at Adobe, “76 percent of creators say creative generative AI is positively shaping the creator economy, helping them reach new audiences, scale their businesses, and amplify their creative expression.” The report emphasizes that creators are not just using these tools casually; they are curating specific technologies to enhance their creative output.
The integration of creative generative AI has moved from being an experimental phase to a mainstream practice in creative workflows. It is now embedded throughout various tasks, unlocking new possibilities for creators. Creative AI is being utilized to improve project quality and expand creative boundaries.
The report also identifies agentic AI as the next significant development in AI technology. This involves tools that can proactively assist creators by suggesting actions and carrying out multi-step tasks. However, creators emphasize the importance of maintaining control over their creative processes, seeking a balance between AI assistance and human oversight.
Mobile tools have evolved significantly in functionality, now serving as comprehensive production studios that facilitate the entire creative process from planning and capturing to editing and publishing. The survey focuses on emerging and semi-professional creators, particularly Gen Z and Millennials, rather than established professionals.
The research was conducted in partnership with The Harris Poll in September 2025, establishing a deep understanding of how creators interact with technology in their work. Adobe aims to develop AI tools that support creative professionals while ensuring they retain full control over their artistic decisions.
