YouTube is expanding its AI likeness detection tool to all users over 18 in the coming weeks, enabling them to manage AI-generated videos or deepfakes that appear to use their facial likenesses. The feature will allow users to request the removal of such content.
The tool will be widely available as YouTube considers virtually any eligible user a creator. This marks a significant expansion from the previous rollout, which was limited to selected creators and public figures, including journalists, politicians, and entertainment figures.
The AI likeness detection feature is designed to help users identify unauthorized use of their facial likeness in videos across the platform. Users must complete a one-time facial verification process, which involves uploading a government ID and recording a brief selfie video.
Once users are enrolled, they will be able to track where their face appears in AI-generated videos and request removal for any content that violates YouTube’s privacy guidelines. The system aims to prevent viewer deception through deepfakes that misrepresent real individuals.
YouTube spokesperson Jack Malon emphasized that this expansion ensures that all creators, regardless of their experience level, will have equal access to the protection provided by the tool. The feature currently only addresses facial likenesses and does not include AI-generated voice clones.
Takedown requests will be assessed under YouTube’s privacy policies. Users also have the option to opt out of the likeness detection feature and request deletion of their facial data at any time.
The rollout of the tool will occur gradually over the next few weeks, with users advised to access it via YouTube Studio by selecting Content detection > Likeness > Start now and completing the verification process.
