Apple has agreed to pay $250 million to settle a class action lawsuit that alleges the company misled U.S. iPhone buyers by failing to deliver an updated version of Siri alongside its Apple Intelligence initiative. The settlement is contingent on judicial approval and will cover U.S. buyers of the iPhone 16 lineup and the iPhone 15 Pro, as reported by the Financial Times.
Consumers were led to believe that a more personalized version of Siri would launch in 2024, following its announcement at WWDC 2024. However, the new AI assistant has not been delivered nearly two years later. The settlement will provide financial relief to those who expected the new Siri feature on their devices.
The settlement does not require Apple to admit any fault for advertising AI features that have not yet been shipped. Throughout 2024 and 2025, Apple slowly rolled out parts of its Apple Intelligence framework, including text editing, image generation, and ChatGPT integration, but the anticipated contextual understanding Siri remained unavailable.
Apple did not publicly acknowledge the delay of the Siri update until March 2025, more than five months after the iPhone 16’s launch, during which the company marketed the device as capable of running Apple Intelligence. Following this acknowledgment, Apple removed advertisements for the new Siri feature that had aired leading up to the iPhone launch.
The company is now planning to release the new Siri this year, aided by a partnership with Google, which allows Apple to utilize its Gemini models. This new Siri, along with other AI features, is expected to be included in iOS 27.
