Bluesky has introduced Attie, an AI assistant app aimed at enabling users to create custom feeds and algorithms, a development presented at the Atmosphere conference by former CEO Jay Graber and CTO Paul Frazee.
The app will be beta-tested by conference attendees and operates on Bluesky’s AT Protocol, utilizing Anthropic’s Claude AI. Interim CEO Toni Schneider emphasized that Attie is a standalone product, separate from the Bluesky social network, aimed at empowering users while minimizing the focus on platform profits.
Attie allows users to interact with the app using natural language commands, enabling them to tailor their personalized feeds according to preferences. Schneider stated, “You control it, you shape it, without having to write code or know how to set up these feeds.” Users will sign in through their Atmosphere credentials to access the app’s features.
Graber highlighted that current applications of AI by major platforms often prioritize their advantage over user benefit. She noted, “We think AI should serve people, not platforms.” Attie is designed to address this concern by providing tools to help users shape their experiences.
Bluesky recently secured an additional $100 million in funding, providing a financial runway of over three years. Schneider remarked that this funding ensures stability and allows the team to focus on critical challenges like enhancing privacy controls and exploring monetization strategies, which remain undecided at this stage.
Despite backing from crypto investors, Schneider confirmed that Bluesky has no plans for integrating cryptocurrency into Attie or the Bluesky platform. The team is exploring alternative monetization options, including subscriptions and hosting services for community management.
Schneider envisions the Atmosphere’s potential as akin to WordPress, promoting a decentralized ecosystem that fosters collaboration among various services and applications. He believes this vision could lead to significant financial flows similar to those generated by established platforms.
Bluesky continues to develop its protocol and applications, with a user base of approximately 43.4 million, aiming for a sustainable and user-focused model in the evolving landscape of social media and AI.
