Disney announced at its Tech + Data Showcase event during CES 2026 that it will launch short-form video content on Disney+ in the U.S. this year to boost daily engagement by targeting younger users who prefer quick clips over long-form TV shows and movies.
The announcement follows the success of platforms like TikTok and Instagram Reels. In a company blog post, Disney stated the experience “will evolve as it expands across news and entertainment and delivers a more personalized, dynamic experience that reinforces Disney+ as a must‑visit daily destination.”
Disney provided details to Deadline about the content. The short-form videos could consist of original short-form content, repurposed social clips, scenes from TV shows or movies, or a combination of these elements.
Erin Teague, EVP of Product Management for Disney Entertainment and ESPN, explained the integration approach to Deadline. She said, “We’re obviously thinking about integrating vertical video in ways that are native to core user behaviors.” Teague added, “So, it won’t be a kind of a disjointed, random experience.”
This initiative builds on Disney’s prior effort in the space. The company launched a personalized vertical video feed in the ESPN app last year. Disney+ enters a market where other streamers have tested vertical video. Netflix introduced a vertical feed last year, enabling users to scroll through clips from its original titles.
