Apple implemented new App Review Guidelines for developers Thursday, mandating apps disclose and obtain user permission before sharing personal data with third-party AI.
This policy change precedes Apple’s planned introduction of an AI-upgraded Siri in 2026. The updated Siri will enable users to perform cross-app actions via commands, partially powered by Google’s Gemini technology, as reported by Bloomberg.
Apple aims to prevent other applications from transmitting personal data to AI providers or related businesses. The specificity of this update lies in its direct mention of AI companies for compliance.
Previously, guideline 5.1.2(i) required disclosure and user consent for data sharing, prohibiting apps from using, transmitting, or sharing personal data without permission. This rule addressed data privacy regulations, including the EU’s GDPR and California’s Consumer Privacy Act. Non-compliant apps risk removal from the App Store.
The revised guideline now includes: “You must clearly disclose where personal data will be shared with third parties, including with third-party AI, and obtain explicit permission before doing so.”
This revision may affect applications leveraging AI systems to collect or process user information for personalization or specific functionalities. The rigor of Apple’s enforcement remains to be seen, particularly as “AI” encompasses various technologies beyond large language models, such as machine learning.
Other revisions to the App Review Guidelines, also announced Thursday, support Apple’s new Mini Apps Program. Further adjustments involve rules for creator apps, loan apps, and other categories.
