OpenAI has announced a series of updates for its Sora AI-generated video application, which launched in late September. Bill Peebles, head of Sora, detailed the changes on X, which include new creative tools and an upcoming Android version for the app.
sora roadmap update: in the spirit of building this app openly, here's what we're landing soon.
first, more creation tools. character cameos are coming in the next few days: you'll be able to cameo your dog, guinea pig, favorite stuffed toy, and pretty much anything else you… pic.twitter.com/GX7CJXWRcZ
— Bill Peebles (@billpeeb) October 22, 2025
The new creation tools, set to arrive in the next few days, will introduce a “cameo” feature that allows users to create AI personas from non-human subjects. This expands the existing functionality where users provide a recorded video of themselves to generate a shareable AI character. Peebles specified that users can now turn pets, a “favorite stuffed toy and pretty much anything else,” into these cameos for friends and other users to incorporate into new videos.
In his announcement, Peebles anticipated a significant user response to this new capability. “We’re expecting people to register lots of crazy new cameos with this feature,” he wrote on X. “To make them easier to find, we’re updating the generation UI to show the latest trending cameos in real time.” This user interface change is designed to manage and highlight the expected influx of new character models created by the community.
The application will also receive its first video editing features. The initial tool will provide the basic capability to stitch multiple clips together, and OpenAI confirmed that more advanced tools will be added over time. A refreshed social experience is also part of the update, introducing new ways for users to collaborate. These plans include the potential for dedicated channels specific to groups such as a university, a company, or sports clubs.
OpenAI is additionally addressing user feedback by working to reduce what some have described as overly strict moderation of generated content. Concurrently, the company is focused on improving overall app performance. While the Sora app is currently listed on the Google Play Store for pre-registration, a specific launch date for the Android version has not been provided. Peebles stated it should be live “soon,” without offering further detail. The iOS version of the app currently holds the No. 1 rank in the U.S. and Canada App Stores.
