Google has launched an update for its Chrome web browser, introducing AI-generated store summaries for U.S. shoppers to aid purchasing decisions. This feature, accessed via an icon next to the web address, will display a pop-up detailing a store’s reputation in areas like product quality, pricing, customer service, and returns.
The English-only feature generates summaries using reviews from partners including Bazaarvoice, Bizrate Insights, Reputation.com, Reseller Ratings, ScamAdviser, Trustpilot, TurnTo, Yotpo, and Verified Reviews. Initially, AI summaries will be available on Chrome for desktop, with Google not confirming mobile availability dates.
Google states the summaries aim for safer, more efficient shopping. This feature also enhances Google’s competition with Amazon, which uses AI for product rating summaries, clothing fit assistance, and recommendations. The update comes as Chrome faces competitive pressure in the global browser market.
New AI-powered browsers like Perplexity’s Comet, The Browser Company’s Dia, and Opera Neon are prompting Google to integrate AI more directly into Chrome. Google is developing an AI agent capable of taking actions on a user’s behalf within Chrome. Additionally, Gemini AI assistant support was recently added for Gemini subscribers.
This initiative aligns with Google’s broader strategy to evolve into a contemporary shopping platform. The company already uses AI to help customers find products, receive personalized recommendations, and virtually try on clothes. Google is also developing tools for improved price tracking, shopping in its AI Mode, and AI-powered agentic checkout. Shopping in AI Mode and agentic checkout were announced at this year’s Google I/O developer conference. Google also recently announced that outfit and room inspiration in AI Mode would roll out in the fall.
