Microsoft Bing has introduced the Bing Video Creator to its app. Announced on Monday, the feature utilizes OpenAI’s Sora model, enabling users to generate videos from text prompts.
The integration in Microsoft Bing marks the first instance of free access to Sora’s video generation, previously restricted to OpenAI’s paying customers, due to the longstanding partnership between Microsoft and OpenAI.
Currently, Bing Video Creator is exclusively available on the Bing app, and video generation times can extend to several hours, even in “fast” mode which is intended to take only minutes.
Every user logged into a Microsoft account can generate 10 video clips without charge. After using the initial allocation, subsequent videos require 100 Microsoft Rewards points each. Microsoft Rewards points can be earned through Bing searches or Microsoft Store purchases; for example, 5 points are awarded per PC search using Bing, capped at 150 points daily.
Users can queue a maximum of three 5-second video generations simultaneously, with video length currently fixed. Videos are presently limited to a vertical 9:16 aspect ratio, but horizontal 9:16 uploads will soon be supported.
Amanda Silberling, a senior writer at TechCrunch covering the intersection of technology and culture, reported this development. She is also written for Polygon, MTV, the Kenyon Review, NPR, and Business Insider. Silberling co-hosts Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to TechCrunch, she was a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and was a Princeton in Asia Fellow in Laos.
