Hisense launched a wave of AI-powered products this March at the Appliance & Electronics World Expo in Shanghai. The company’s ‘AI Your Life’ theme highlighted how it is carving out a niche in smart home technology to meet modern consumers’ needs.
With AI rapidly transforming the region, Hisense is pushing the boundaries in smart living solutions. Hisense’s big reveal at AWE 2025 demonstrated the brand’s leap from basic smart TVs into intuitive, personalized entertainment hubs. The company rolled out its 18-agent AI TVs as home tutors, fitness coaches, or travel guides. A massively impressive addition was the UX series, featuring full RGB 3D color control, offering vibrant visuals with minimal energy cost.
Hisense’s large-screen innovations included a standout 116-inch RGB-Mini LED TV. But if that isn’t ambitious enough the brand also rolled out a 136-inch self-emissive Micro LED TV, topping it off with a whip-smart 163-inch micro LED flexible screen that resizes up to 271 inches. Hisense’s pervasive Laser TVs, such as the Exploration X1, employ cinema-grade technology with unprecedented color gamut and brightness, enhancing the ultimate home viewing experience.
These advancements are breaking physical limits, integrating AI to meet various household needs. From entertainment and education to health monitoring, Hisense’s AI-focused hubs create versatile and boundless opportunities within modern home environments.
Digital Light Processing aids:
- Greatly enhanced product lines: Adds cinematic features to the smart televisions.
- The industry’s highest 110% BT.2020: cinema-grade color gamut.
- Sparkling spectral selection screen: Brightens LED lights to 1000 nits.
Hisense showcased smart home appliances for efficient, sustainable living. Aftersanctioning innovation, sustainability, and home aesthetics, Hisense demonstrated its range of devices, from traditional appliances to advanced smart technology.
Devices like Hisense’s ultra-flagship vacuum refrigerator and the Roman Holiday series exemplify the brand’s sleek design and cutting-edge tech. Likewise, the AI-integrated washing machines, conditioners, and smart central hubs serve automated, interconnected appliance networks. These appliances promise intelligent, proactive convenience and efficiency in daily routines.
Integrating its AI technology into entire home scenes, Hisense prioritizes user-friendly experiences. By connecting smart devices throughout the house, Hisense crafts seamless solutions that enhance comfort, convenience, and personalization.
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In Shanghai, Hischense’s pivot reveals a mighty gambit to lead the smart home market: AI is no longer just a buzzword, it’s the linchpin of Hisense’s vision.
The 163-inch micro LED screen morphs like magic, offering details that would make an IMAX screen weep. The 136-inch Micro LED TV isn’t just about size, it packs in the muscle of brightness: Beauxiful sunflower fields will soon come alive.
The truly stunning product lies in integrating AI as a lifestyle manager, not just a tech feature. When Hisense’s home tutor guides the kids through calculus while the home fitness coach yells out push-ups during the commercial break, you know you’re living in the future.
The product not only highlights the company’s prowess in technology but also bolsters the company’s climate credentials. As consumers continue to demand greener solutions, the RGB 3D color control presents an unexpected win: impressively vivid visuals without the expense of excessive energy use.
The home entertainment globalization has become non-negotiable therefore Hisense’s leap with the UX series is a smart move to be the first to cater to a growing global audience of binge-watchers.
Plenty of brands prop up AI-centric features, but Hisense stands out with practical, lifestyle-centric AI applications: the integration feels organic, not forced.
Despite their cutting-edge tech, such initiatives will remain nothing without an understanding of the end user. The vacuum refrigerator, for example, stands as a prime example— brimming with clever tweaks that can make the lazy times of the year much easier.
