The 2025 Appliance & Electronics World Expo (AWE 2025) wrapped up on March 23 in Shanghai. The four-day event at the Shanghai New International Expo Centre featured over 1,000 global leaders in home appliances and consumer electronics, showcasing thousands of smart living products.
Haier showcased its “Eye of AI” technology, allowing smart devices to “visually interpret” environments. This enables range hoods to track pots, ovens to monitor grilling, and washing machines to analyze laundry cycles—all hands-free.
Huawei’s upgraded Harmony Smart Home highlighted voice control and air quality enhancement. Hisense introduced its StarSea Large Model, aiming to turn appliances into proactive “AI companions.” Siemens’ AI Vision was also featured, simplifying cooking, alongside Gree’s energy-saving tech and Fotile’s AI-powered healthy cooking system, Healthy CookingGPT.
Robam premiered its “Culinary Master” AI model, marking a major advance in AI-driven home tech.
Samsung’s HoloDisplay presented 3D imaging for holographic screens, while Sony showed an RGB high-density LED display system with enhanced color and brightness. Hisense debuted the world’s first 116-inch RGB-Mini LED TV (UX model) with its H7 AI imaging chip. TCL also introduced its Q10L series, claiming the title of the world’s first fourth-gen QLED TVs with “Myriad Zoning” tech.
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New devices included Huawei’s foldable Pura X phone, RayNeo’s X3 Pro AR glasses, and Shokz’s OpenDots ONE earbuds.
Unitree, a first-time exhibitor, introduced its G1 humanoid bot and Go2 robotic dog. Other robotics displays included TCL’s modular Ai Me companion robot, Haier and ROBOTERA’s “Xiaoxing” home service robot, and collaborations between JD.com and Weilan Tech, as well as Dreame’s subsidiary Magiclab.
The “human-car-home” ecosystem was a major theme. Huawei showcased models under the Harmony Intelligent Mobility Alliance (HIMA), demonstrating integration across smartphones, vehicles, and smart home devices. BYD, a first-time NEV exhibitor, debuted its Leopard 8 with the “Lingyuan” drone system and the Denza N9 SUV. AWE2025 also introduced a “Mobile Home” section featuring models from NIO, Li Auto, XPeng, Zeekr, and Great Wall Motor.
AWE2025 also featured the “AWE Shopping Festival,” a collaboration with CHEAA, CMG General Manager’s Office, and AWE. The festival combined online and offline strategies, using livestream shopping and financial incentives, while partnering with platforms like JD.com, Tmall, Douyin, Suning, Xiaohongshu, Kuaishou, and Bilibili.
