Sequretek, a global cybersecurity firm specializing in AI-powered security solutions, has appointed Gutenberg, a digital marketing agency, to manage its expansion into the United States market. The partnership aims to increase Sequretek’s visibility and brand recognition within the US, a key strategic move for the company.
Sequretek’s product offerings
The decision to focus on US expansion coincides with significant growth projections for the global cybersecurity market, which is expected to reach $300 billion by 2026. This growth is fueled by the increasing frequency and sophistication of cyberattacks, creating a demand for advanced security solutions. Sequretek positions itself within this market by offering a range of products built on its “Percept” continuous threat exposure management framework. These products include:
- Percept XDR & NG SIEM: Solutions for extended detection and response (XDR) and next-generation security information and event management (SIEM).
- Identity: Identity management solutions.
- EDR Endpoint Detection and Response.
- Compliance Manager: Tools to assist with regulatory compliance.
Sequretek emphasizes that its solutions are AI-powered, cloud-native, and designed for ease of use, providing comprehensive visibility and threat management within a single console. The company has formed strategic alliances with industry players such as Intel, ICBA, and FIS, and has received recognition from technology authorities including Gartner, Avasant, and NASSCOM.
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Gutenberg, an integrated digital marketing communications firm headquartered in New York, with offices in the US, UK, India, and Singapore, will leverage its international expertise to support Sequretek. Anand Naik, CEO and Co-founder of Sequretek, highlighted Gutenberg’s understanding of the global cybersecurity landscape as crucial for showcasing Sequretek’s strengths to a broader audience.
Harjiv Singh, Founder & CEO of Gutenberg, emphasized the growing need for advanced, AI-driven security solutions in light of evolving cyber threats. He stated that Gutenberg’s integrated public relations approach will be instrumental in enhancing Sequretek’s brand narrative and expanding its influence within the US market. The agency’s strategy will focus on supporting Sequretek’s mission of providing robust cybersecurity solutions to businesses worldwide. The partnership represents a concerted effort by Sequretek to establish a stronger foothold in the competitive US cybersecurity market.
Featured image credit: Mamur Saitbaev/Unsplash
