Humantic AI, a pioneer in the Buyer Intelligence category for B2B sales, announced that it has been recognized as a Cool Vendor by Gartner for 2024 in AI-Led Sales Research.
Gartner recognition reinforces Humantic AI’s mission
This recognition reinforces Humantic AI’s mission of leveraging advanced AI to humanize B2B selling. The company’s Buyer Intelligence platform offers a distinct advantage to enterprise sales teams. It utilizes a personality prediction AI model that integrates machine learning, behavioral science, and large-scale data, enabling sellers to shift from a ‘me first’ style to a ‘buyer first’ approach in their sales strategies.
According to Gartner, “an inability to gather actionable buyer intelligence can lead to missed opportunities and diminished revenue potential.” Humantic AI emphasizes the buyer’s experience, placing it above traditional sales methods. This recognition from Gartner reflects the growing demand for Buyer Intelligence solutions and acknowledges Humantic AI’s increasing market adoption among enterprises such as AWS, NextEra Energy, and Cushman & Wakefield, as well as startups like Domo, AcuityMD, and GitLab.
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Impact on enterprise selling
Fortune 500 companies are choosing Humantic AI because of its focus on building relationships and trust, which are crucial in large-deal selling. The platform provides sellers with insights into buyers’ preferences rather than focusing solely on organizational needs. Companies using Humantic AI report significant measurable outcomes, including a 109% average increase in pipeline, a 16.2% average increase in closed/won revenue, and a 36.5% improvement in deal velocity.
Humantic AI integrates seamlessly with leading sales platforms, including LinkedIn and CRM tools such as HubSpot and Salesforce, delivering valuable buyer insights at every stage of the sales process. Amarpreet Kalkat, Founder and CEO of Humantic AI, stated, “With hundreds of sales AI solutions vying for their attention, sales leaders today are overwhelmed. We are incredibly excited to see Gartner talk about Buyer Intelligence, as well as become one of the only five companies recognized as a Cool Vendor in AI-Led Sales Research in 2024.”
Humantic AI’s technology focuses on providing unique intelligence about buyers, distinguishing itself from other AI solutions that primarily emphasize seller insights. Its behavior-predicting ‘Personality AI’ pairs with Generative AI to enhance buyer experiences and achieve high returns on investment.
The company serves a diverse range of clients, including industry leaders like AWS, Cushman & Wakefield, NextEra Energy, and GitLab, and its methodologies are even taught in institutions such as Indiana University and Baylor University.
Featured image credit: Martin Kozon/Unsplash
