Dell Technologies Inc. announced a significant rebranding of its laptop and desktop lines during CES 2025, replacing longstanding names such as XPS, Inspiron, Latitude, and Precision with a simplified naming scheme. Future products will be categorized under “Dell”, “Dell Pro”, and “Dell Pro Max”, which will feature a three-tier system of Base, Plus, and Premium models.
Meet Dell, Dell Pro and Dell Pro Max
The rebranding aims to provide a clearer understanding of system capabilities for consumers. “Dell” will cater to basic computing needs, “Dell Pro” will focus on business productivity, and “Dell Pro Max” will be tailored for high-performance users, according to Kevin Terwilliger, vice president of Dell’s client product group.
New products announced include various configurations of the Dell Plus, Dell Pro, and Dell Pro Premium laptops. The Dell Plus series consists of lower-end 14-inch and 16-inch laptops powered by Intel Core Ultra processors, featuring up to 32GB of RAM and 2TB of storage. Dell’s Pro Base range introduced 13- and 14-inch laptops equipped with Intel Core processors, available with up to 64GB of RAM and 2TB of storage.
The newly launched Dell Pro Premium laptops come with Nvidia RTX graphics and can accommodate up to 4TB of storage. Notably, the Dell Pro 14 Premium model includes an advanced tandem OLED display, enhancing brightness and energy efficiency, along with quieter operation due to a dual-fan thermal design and power-efficient Intel Lunar Lake CPUs.
In addition, the Pro Premium series will feature a modular USB-C port for easier repair and durability. Enhanced webcams, improved audio systems, and more efficient keyboard backlighting are also part of the new models.
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Future Dell Pro devices will leverage AMD Ryzen AI Pro processors, marking a significant collaboration for both companies, as AMD has not previously been featured in Dell’s business-focused machines. This partnership is set to begin in the northern spring.
Pricing details remain undisclosed for many of the new products, but the Dell 14 Plus will start at $1,099, while the Dell 16 Plus begins at $1,149, with shipments expected to commence on February 18, 2025.
Image credits: Dell
