- Quick take: Apple’s “Scary Fast” event on October 30th is expected to unveil new iMac models with the advanced M3 silicon chip.
- Core insight: Amid declining Mac sales, Apple aims to rejuvenate its product lineup by introducing new iMac models powered by the M3 chip, emphasizing enhanced speed and performance, while moving away from its previous reliance on Intel.
- What’s next: The tech community eagerly anticipates the potential innovations and advancements Apple will introduce, which could set new industry standards and further solidify Apple’s position in the market.
Apple is set to host its “Scary Fast” event on October 30th at 8PM ET / 5PM PT, stirring excitement among tech enthusiasts. Invitations for this event, which will be streamed on Apple.com and YouTube, have been dispatched, fueling speculations about potential updates to the Mac lineup.
Apple will hold the Scary Fast event on October 30
The event’s tagline, “scary fast”, hints not only at the imminent introduction of Apple’s advanced M3 silicon chip but also playfully alludes to Halloween. Amidst dwindling Mac sales this year, the tech giant is anticipated to unveil new iMac models equipped with this robust chipset.
The event’s promotional page on Apple’s website showcases the Apple logo morphing into the Finder icon, reinforcing rumors of new Mac releases. Additionally, a recent report by Bloomberg‘s Mark Gurman suggests Apple might surprise fans with a Mac-focused product launch during this event.
Buzz is building around Apple’s upcoming Scary Fast event, with speculations pointing towards the unveiling of a revamped 24-inch iMac and a novel MacBook Pro. Gurman’s reports highlight dwindling stocks of the 14- and 16-inch MacBook Pros and the iMac, hinting at the imminent launch of new versions.
The anticipated computers might be powered by Apple’s M3 chip, aligning with the event’s Scary Fast theme, suggesting enhanced speed and performance. While Apple usually announces new iPads in October, insights from analyst Ming-Chi Kuo indicate potential iPad updates might be postponed to next year.
New iPad models are unlikely before the year's end.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 12, 2023
Just last month, Apple showcased its “Wonderlust” event, introducing the iPhone 15 series, Apple Watch updates, and the AirPods Pro with a USB-C charger.
Additionally, a more affordable USB-C-compatible Apple Pencil was revealed recently. As the event date approaches, Apple enthusiasts are eagerly awaiting the tech giant’s next big reveal.
Apple’s transition to its proprietary chips continues to make headlines. After introducing the M2 chip to the MacBook range last year, the tech giant is anticipated to upgrade the 24-inch iMac with the M3 chip at this year’s Scary Fast event. As of now, there’s no buzz surrounding a new iPad release.
In 2020, Apple made a significant shift by launching its in-house M1 silicon chipset for computers, moving away from the long-standing reliance on Intel. Apple touted it as the globe’s swiftest CPU core with unparalleled integrated graphics for PCs.
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Recently, the iPhone 15 series was showcased, boasting a sleeker design, an enhanced camera system, a customizable Action button, and the inclusion of USB-C charging.
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