An interesting way of generative AI usage is on air right now, and its called Dark Fantasy ad with SRK. The cookie brand Dark Fantasy has teamed up with the iconic Bollywood superstar, Shah Rukh Khan, to create an advertising campaign that will leave you both mesmerized and craving a bite of their delicious cookies using generative AI.
Explained: Sunfeast Dark Fantasy ad with SRK (Shah Rukh Khan)
The “Dark Fantasy ad with SRK” campaign is a marketing campaign by Sunfeast Dark Fantasy, a popular brand of cookies known for its indulgent flavors. In this campaign, Bollywood superstar Shah Rukh Khan (SRK) serves as the brand ambassador and the face of Sunfeast Dark Fantasy. The campaign is centered around the concept of “Har Dil Ki Fantasy,” which translates to “Every Heart’s Fantasy.”
Wish Shah Rukh Khan was pampering you? 💓 Well, how about being in our ad with him? All it takes is a selfie! Visit this link to try it: https://t.co/7qxixL7wyW#MyFantasyAdWithSRK #HarDilKiFantasy #SunfeastDarkFantasy #DarkFantasyChocofills pic.twitter.com/KZFq1AmX2T
— Sunfeast Dark Fantasy (@SDarkFantasy) September 26, 2023
The key elements of this campaign are as follows:
- Generative AI technology: The campaign utilizes generative artificial intelligence technology (GenAI) to enable fans and consumers to create personalized advertisements featuring themselves alongside Shah Rukh Khan. Through the power of GenAI, fans can transform their fantasies into visually appealing advertisements with SRK.
- Fan participation: The campaign encourages fans to participate by sharing their own selfies, which are then transformed into fantasy ads with Shah Rukh Khan. Participants are invited to share these personalized ads on their social media platforms using the hashtag #MyFantasyAdWithSRK.
- Brand proposition: Sunfeast Dark Fantasy introduces a renewed brand proposition: ‘Sunfeast Dark Fantasy – Har Dil Ki Fantasy.’ This proposition aims to establish a strong emotional connection with consumers by tapping into the universal desire for a touch of fantasy in everyday life.
- Collaboration with Shah Rukh Khan: The campaign leverages Shah Rukh Khan’s star power and appeal to make consumers’ fantasies come true. Shah Rukh Khan is not only the brand ambassador but also actively participates in the campaign, co-starring with fans in their personalized ads.
- TV commercial: The campaign features a TV commercial created by FCB Ulka. The commercial brings to life the concept of fantasy, where a person’s indulgence in a Dark Fantasy cookie leads to a vivid fantasy experience with Shah Rukh Khan. The commercial carries the tagline “Har Dil Ki Fantasy.”
- Multilingual and multi-platform: The campaign is launched in multiple languages and is distributed across various platforms, including television, digital media, and social media. It aims to reach a wide audience and engage consumers from different regions of India.
The “Dark Fantasy ad with SRK” campaign is a creative and innovative marketing initiative by Sunfeast Dark Fantasy that combines the allure of a beloved Bollywood actor, the power of AI technology, and the universal appeal of fulfilling fantasies. It seeks to resonate with consumers by turning their dreams into reality and establishing a strong connection between the brand and its customers.
Deep dive into details: Evolving GenAI usages
The “Dark Fantasy ad with SRK” campaign is an intriguing and innovative example of Generative Artificial Intelligence (GenAI) in action. Here’s how it showcases the interesting use of GenAI:
- Personalization: GenAI is used to personalize the advertisement-making process. Participants can upload a selfie, and the AI technology then uses this image to seamlessly integrate them into a scenario with Shah Rukh Khan. This level of personalization is made possible by the AI’s ability to analyze and manipulate visual data.
- Scenario generation: Participants are not limited to a single predefined scenario. GenAI allows users to choose various scenarios or backgrounds for their fantasy ads. This means that the AI can adapt and generate content based on user preferences and choices, providing a unique experience for each participant.
- Realistic visuals: The AI technology generates visually realistic and high-quality advertisements. It not only places the participant in the chosen scenario but also ensures that the integration appears seamless and natural. This realism is crucial in making the fantasy ads engaging and believable.
- Ease of use: GenAI simplifies the ad creation process. Participants don’t need any graphic design skills or specialized software. They only need to provide a selfie and make a few choices through a user-friendly interface. GenAI takes care of the rest, making it accessible to a wide audience.
- Scalability: This campaign showcases GenAI’s scalability. It can process a large number of submissions from participants efficiently and generate personalized content for each one. This scalability is essential for campaigns aiming to engage a broad audience.
- Engagement: By offering participants the chance to co-star with a celebrity like Shah Rukh Khan, the campaign leverages the emotional appeal of personalization and engagement. It encourages users to not only participate but also share their personalized ads on social media, thereby increasing brand visibility and engagement.
- Innovation: The campaign demonstrates how GenAI can be used innovatively in marketing. It goes beyond traditional advertising by providing an interactive and immersive experience for consumers, blurring the lines between fantasy and reality.
- Brand connection: Through GenAI, the campaign deepens the emotional connection between consumers and the Sunfeast Dark Fantasy brand. Participants feel personally involved in the advertisement creation process, strengthening their bond with the brand.
- Free media coverage: Like the reason for this article, the GenAI usage in biscuit ads is worth mentioning in headlines. So, with just the novelty of the idea, the brand gets free media coverage.
In essence, the “Dark Fantasy ad with SRK” campaign showcases GenAI’s ability to create highly personalized, visually appealing, and engaging content at scale. It transforms a simple selfie into a fantasy advertisement, allowing participants to realize their dreams of sharing the screen with a Bollywood superstar. This campaign not only highlights the capabilities of GenAI but also demonstrates its potential to enhance brand engagement and marketing efforts in creative and memorable ways.
Are you interested in being an AI-created ad with Shah Rukh Khan? If so, keep reading and learn the easy steps that you need to follow.
Dark Fantasy ad with SRK: How to participate
Participating in the “Dark Fantasy ad with SRK” campaign and having the opportunity to create a personalized advertisement with Shah Rukh Khan is an exciting way to use generatşve AI. Here’s a step-by-step guide on how to participate in Dark Fantasy ad with SRK:
- Visit the campaign website
- Specify your language and gender
- Upload a photo of you and click select
- Give necessary information. Although the Dark Fantasy ad with SRK’s official how-to tutorial says there is an email option to get videos, in our testing, there is only a phone number option.
- Get your Dark Fantasy ad with SRK.
Here is an example video of how to use it.
Participating in this unique campaign is as easy as enjoying a Sunfeast Dark Fantasy cookie. Fans can recreate the brand’s iconic advertisements featuring SRK by simply sharing a selfie. Then, they’re encouraged to spread the magic by posting their personalized ads on social media platforms using the hashtag #MyFantasyAdWithSRK.
Shah Rukh Khan himself expressed his excitement about the campaign, stating, “Partnering with Sunfeast Dark Fantasy for the ‘#MyFantasyAdWithSRK’ campaign has been an incredibly exciting journey.
Also, Ali Harris Shere, COO at ITC Foods Division, shared his thoughts on this exciting partnership: “With this association, we are confident of elevating the brand’s presence and further reinforcing its connection with consumers.”
Dark Fantasy ad with SRK on TV
The campaign’s TV commercial, conceptualized by FCB Ulka, captures the essence of fantasy. It begins in a salon’s waiting area, where a lady enjoys a Choco Fills cookie. Suddenly, her fantasy comes alive as Shah Rukh Khan appears to pamper her, styling her hair, applying makeup, and tending to her nails. The delightful experience leaves her with a smile, and she shares a cookie with a curious girl nearby. Shah Rukh Khan’s voiceover emphasizes the delightful experience of “Crunchy cookie mein molten choco,” concluding with the tagline, “Har Dil Ki Fantasy.”
The campaign will launch across India in 8 different languages, spanning digital, social media platforms, and television channels. It’s poised to be an integral part of the comprehensive pan-India media plan.
Through enticing teasers and the power of GenAI, Sunfeast Dark Fantasy has successfully captured the public’s attention and sparked widespread discussion. It seems like it is not just a cookie; it’s a portal to your wildest fantasies with Shah Rukh Khan using GenAI.