Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

WPP, IBM in $1.25bn Agreement to Facilitate Digital Upgrade

by Eileen McNulty
December 5, 2014
in Data Science, News, Technology & IT
Home Topics Data Science
Share on FacebookShare on TwitterShare on LinkedInShare on WhatsAppShare on e-mail

WPP, the world’s largest communications services group, has entered into an alliance with IBM, in order to chart a long-term and mutually rewarding partnership. As a result of the partnership WPP will be able to innovate new digital services run and managed within a global hybrid cloud infrastructure, according to the announcement that came earlier this week on Tuesday.

Speaking on behalf of WPP, Robin Dargue the WPP Group CIO said, “As the world’s largest communications group, we are seeking to exploit IBM’s cloud computing expertise to allow us to innovate and add value to both the service and the product we deliver to clients across 111 countries.”

“This announcement is a significant milestone in the deployment of enterprise cloud and extends IBM’s position as the premier global cloud platform,” said Erich Clementi, Senior Vice President, IBM Global Technology Services. “Our secure, open enterprise cloud platform will enable WPP to quickly deliver new innovations to their customers.”

The seven-year long, $1.25-billion worth services contract for IBM is intended to transform and manage WPP’s global technology platform utilizing IBM’s service delivery and technology platform as it helps refine WPP’s productivity all the while assisting it in integrating its operations.

Meanwhile the new flexible hybrid cloud infrastructure will enable the company to:

  • Expand the use of big data and analytics to drive decision making and amplify the creative process.
  • Continue to build its leadership in a digital and mobile world.
  • Enhance its ability to more quickly deploy new products and services.
  • Foster greater horizontal communication and collaboration across its multiple brands.

Read more here.

Follow @DataconomyMedia

(Image credit: Marcin Wichary)

Tags: CommunicationsibmWPP

Related Posts

The pursuit of creative general intelligence comes to fruition

The pursuit of creative general intelligence comes to fruition

June 8, 2023
The Messi Effect

The Messi Effect

June 8, 2023
The best anime AI generator you are looking for

The best anime AI generator you are looking for

June 8, 2023
You look at it every day, so at least have it good

You look at it every day, so at least have it good

June 7, 2023
WordPress has its own AI writing assistant now

WordPress has its own AI writing assistant now

June 7, 2023
Why should you consider the new Google Cloud Consulting tools?

Why should you consider the new Google Cloud Consulting tools?

June 7, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

LATEST ARTICLES

The pursuit of creative general intelligence comes to fruition

The Messi Effect

The best anime AI generator you are looking for

You look at it every day, so at least have it good

WordPress has its own AI writing assistant now

Why should you consider the new Google Cloud Consulting tools?

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy
  • Partnership
  • Writers wanted

Follow Us

  • News
  • AI
  • Big Data
  • Machine Learning
  • Trends
    • Blockchain
    • Cybersecurity
    • FinTech
    • Gaming
    • Internet of Things
    • Startups
    • Whitepapers
  • Industry
    • Energy & Environment
    • Finance
    • Healthcare
    • Industrial Goods & Services
    • Marketing & Sales
    • Retail & Consumer
    • Technology & IT
    • Transportation & Logistics
  • Events
  • About
    • About Us
    • Contact
    • Imprint
    • Legal & Privacy
    • Newsletter
    • Partner With Us
    • Writers wanted
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.