The topic of prescriptive analytics or optimization (i.e. linear programming) has received increasing attention over the last few years, including new coverage by analyst firms such as Gartner, Advisory Board, Forrester and several industry thought leaders. Why the attention? Prescriptive analytics is analytics science that guides decision-making processes for businesses.

The travel industry is no stranger to Data Science disruption – especially air travel. Online flight finders have been snapping up data scientists from other industries in order to make better use of the available data, and airlines have been building and opening APIs. Many services are using this opportunity