“Big data” and “data science” may be some of the bigger buzzwords this decade, but they aren’t necessarily new concepts. The idea of data science spans many different fields, and has been slowly making its way into the mainstream for over fifty years. In fact, many considered last year the

Max Kanaskar is an Associate for Strategy& (formerly Booz & Company). He has extensive experience in IT capability development and data management, and has advised companies in transformational data management programs, including data strategy, management and governance. He’s a regular commentator on big data and technology. His views can be found