Apple will unveil a new version of Siri at the Worldwide Developers Conference in June, with a significant focus on privacy, according to Bloomberg’s Mark Gurman. The relaunch is viewed as a key opportunity for Apple to reaffirm its position in the artificial intelligence sector.
Executives will argue that Apple’s approach to AI prioritizes user privacy more than most of its competitors, Gurman reported. The company is expected to introduce the first standalone Siri app, powered by Google Gemini, which will deliver a chatbot experience akin to ChatGPT but with restrictions on the usage and storage of user information.
The new Siri app may include functionality allowing users to automatically delete their conversations after 30 days or one year, or to retain them indefinitely. This feature is designed to enhance privacy and control over personal data, reflecting Apple’s renewed commitment to these principles.
Gurman also noted that Apple’s emphasis on privacy might serve as a rationale for any limitations that Siri faces when compared to rival products. Additionally, he pointed out that the focus on privacy might overshadow the fact that Google is involved in providing some security measures for the new Siri app.
