Ford launched an AI assistant for Ford Pro commercial customers, making it available to all U.S.-based Pro telematics subscribers this week.
The rollout targets a business division that generated $66.3 billion in revenue and $6.8 billion in net income during 2025. Ford Pro paid software subscriptions grew by 30% last year, underscoring the unit’s financial significance to the automaker. The assistant is included in the subscription for Pro telematics customers.
The system debuted at Work Truck Week in Indianapolis. Ford disclosed that it has more than 840,000 global Pro telematics subscribers but did not release a specific number for U.S. subscribers.
The assistant monitors and analyzes millions of data points to provide fleet managers with information on fuel consumption, seatbelt use, vehicle health, idle times, speeding, and acceleration events. Ford emphasized to TechCrunch that the system provides detailed metrics rather than just diagnostic error codes.
Ford Pro AI is built on Google Cloud and uses multiple AI agents. The company stated that it leverages each customer’s internal fleet data to reduce AI hallucinations and errors.
Ford announced at CES 2026 that it is developing a separate AI assistant for owners of its passenger cars and trucks. That system will debut in the company’s smartphone app before expanding to vehicles in 2027.
Ford is among automakers betting that software can generate revenue. The company is expanding AI tools for customers while executive leadership warns of job cuts.
CEO Jim Farley predicted last year that AI would halve the number of white-collar jobs in the United States. Farley stated in January that the U.S. needs essential workers to build and support the infrastructure required to reach its AI moonshot goals.
