Honor announced in its New Year message that it sold over 71 million smartphones in 2025, marking the first time it reached this volume with a 50 percent sales increase, driven by its strategy of incorporating bigger batteries in all devices.
The Executive Management Team detailed these results, noting the achievement as a milestone after the company’s separation from Huawei. This sales figure added four stars to Honor’s list of accomplishments. In the third quarter of 2025, Honor smartphones secured top positions in various markets, including the Middle East, contributing to the overall success.
Honor expanded its presence in the global market, recording a nine percent increase in worldwide phone sales for the year. The company highlighted specific regional performances in its message. Overseas sales grew by 47 percent and accounted for more than 50 percent of total sales for the first time. Honor stated, “China withstood pressure and stabilized its core business; overseas sales grew by 47%, accounting for over 50% of total sales for the first time.”
In China, Honor shipped more than 10 million units during 2025, capturing a 10 percent market share. This performance maintained stability in its domestic operations despite external pressures. The company’s Magic series phones gained popularity in more than 17 countries, which opened new revenue streams and supported international growth.
Honor achieved specific successes in key overseas markets. In Saudi Arabia, smartphone sales reached two million units over the course of 2025. Building on this momentum, the company announced plans to establish a new sales record in the Middle East and Africa region.
Looking to 2026, Honor outlined priorities for product development. The company intends to enhance its AI products with a focus on user-centricity, appeal to youth demographics, high-end devices, globalization efforts, and innovation at its peak. These initiatives aim to build on the simultaneous progress in domestic and international markets observed in 2025.
