In the age of the internet, the adage “If the service is free, you’re the product” reigns supreme. You only need to look at your most-visited sites- email inboxes, social media, cloud-based document stores- to see a range of sites whose primary commodity is our personal information. This insightful infographic from DMA shows how UK respondents feel about privacy in the modern world- from how technology has changed the nature of privacy, to how many people feel comfortable about their personal information becoming a tradeable commodity.
