Apple announced the launch of a new API called the “Advanced Commerce API,” aimed at enhancing in-app purchase capabilities on the App Store. This announcement was made on January 23, 2025, and seeks to provide developers with innovative methods to support large content catalogs, creator-driven experiences, and customizable subscription models.
Apple launches advanced commerce API for in-app purchases
The Advanced Commerce API addresses three primary use cases: apps that offer extensive libraries of one-time purchase content requiring frequent updates, apps providing access to creator-led content with one-time or renewable subscriptions, and subscription services that include optional add-ons as renewable purchases within a broader subscription framework. With this new API, developers can leverage Apple’s existing payment infrastructure, which includes end-to-end payment processing, tax compliance, and customer service integration.
Apple clarified the eligibility criteria for developers wishing to utilize the API in a new support document.
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This announcement reflects Apple’s efforts to refine its App Store policies amid scrutiny, especially from regulatory bodies in the European Union. The introduction of the Advanced Commerce API is in part a response to challenges faced by apps with unconventional monetization models, such as Patreon. In 2022, Apple mandated that Patreon adopt the App Store’s billing system for in-app purchases.
Apple stated, “The App Store facilitates billions of transactions annually to help developers grow their businesses and provide a world-class customer experience. To further support developers’ evolving business models — such as exceptionally large content catalogs, creator experiences, and subscriptions with optional add-ons — we’re introducing the Advanced Commerce API.”
Developers can apply to use this API to more flexibly manage their in-app purchases within their apps, utilizing the trusted App Store commerce system.
Featured image credit: Apple
