Google is offering AI features in Gmail, Docs, Sheets, and more at no additional cost, while simultaneously raising prices for its Workspace plans. This shift, announced on Tuesday, aims to enhance accessibility to its generative AI tools as part of the Gemini initiative amidst intensifying competition with Microsoft and OpenAI.
Google integrates AI features into Workspace and raises subscription prices
Previously, users had to pay an additional $20 per user per month for the Gemini Business plan to access Google’s AI capabilities. Now, these features are integrated into the standard Workspace offerings. However, Google is increasing the base subscription price from $12 to $14 per user per month, according to Jerry Dischler, Google’s president of cloud applications. The exact price increases may vary due to the complexity of company contracts.
The Workspace AI encompasses a variety of tools, including email summaries in Gmail, automatic designs for spreadsheets and videos, an automated meeting note-taker, and the NotebookLM research assistant. Additionally, the Gemini bot, noted as a powerful AI tool, allows users to perform typical chatbot functions as well as search for information across documents and files.
Google raises the bar with Gemini 2.0 AI platform
Dischler emphasized that Google currently offers the most vertically integrated AI product in the market. He noted that cost concerns often deter companies from fully utilizing AI features, stating, “Most of the time, when we talk to companies who are using AI, their big impediment is cost reasons… All right, now you get the AI. You have the value.” Dischler mentioned that new features are set to roll out quickly, reflecting an evolving app roadmap.
This shift is not exclusive to Google; Microsoft also announced in November that its previously $20 monthly upgrade for Copilot Pro AI features would be included in standard Microsoft 365 subscriptions, although this is currently limited to Personal and Family plans in select regions. Both companies recognize this as an opportunity to familiarize users with their products while attracting new customers.
New generative AI capabilities in Workspace
Google Workspace is rolling out advanced generative AI features to Business and Enterprise customers without requiring any add-ons. These features, available to Business customers starting today and to Enterprise customers later this month, include:
- Gemini integrated into Gmail, Docs, Sheets, Chat, and Meet, enabling users to summarize emails, create professional documents, slides, and spreadsheets, and take meeting notes with AI assistance.
- Gemini Advanced within the Gemini app to aid in complex projects involving coding, research, or data analysis, including the ability to build custom tasks.
- NotebookLM Plus for uploading sources to receive instant insights, along with Audio Overviews, facilitating team learning and onboarding.
For additional information, users can visit the Workspace blog.
Featured image credit: Google
