At CES 2025, LG and Samsung revealed their new smart TVs, incorporating Microsoft’s Copilot AI assistant in select models. Both companies aim to leverage AI advancements, embedding dedicated AI sections with access to the Copilot web app.
LG and Samsung unveil smart TVs with Microsoft Copilot AI
LG is creating a comprehensive AI section within its smart TVs and has renamed its remote control to “AI Remote.” The company promotes Copilot as a tool that enables users to “efficiently find and organize complex information using contextual cues.” However, LG has not yet detailed how Copilot will function on its TVs, and its integration is still untested in demonstrations.
The introduction of Copilot on LG TVs is intended to assist users with searching for additional information on various topics. Alongside this feature, LG has showcased its own AI Chatbot as part of its smart TV offerings.
Samsung, on the other hand, has initiated its Vision AI brand for AI features, which includes capabilities like AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. Samsung’s updated remote features a button dedicated to AI functions, including food recognition on screen and home security features that analyze video feeds from smart cameras. Microsoft’s Copilot will also be integrated into this Vision AI section, allowing users to access various Copilot services, such as personalized content recommendations, according to Samsung’s press release.
Despite requests for further information on how Copilot will be implemented on their devices, Samsung, LG, and Microsoft have yet to provide additional details or visual demonstrations. As a result, the efficacy of Copilot as a feature within their TVs remains unconfirmed.
Samsung Vision AI advancements
At the CES 2025 First Look event, Samsung announced that it would be bringing Samsung Vision AI to its widest lineup of TVs yet, which includes Neo QLED, OLED, QLED, and The Frame models. This initiative focuses on creating intelligent, adaptive screens intended to enhance the viewing experience beyond traditional TV functionality.
Samsung’s brightest foldable OLED yet unveiled at CES 2025
Key features of Samsung Vision AI include:
- Click to search: Allows instant information access about on-screen content without interrupting the viewing experience.
- Live translate: Facilitates real-time subtitle translations, breaking down language barriers.
- Generative wallpaper: Lets users create personalized art that reflects their tastes.
In addition, Samsung Vision AI integrates with the SmartThings ecosystem, offering capabilities such as Home Insights for real-time household updates and safety alerts, and Pet and Family Care for monitoring loved ones. The technology also maximizes picture and sound quality, utilizing on-device AI to adjust visuals and audio based on content and environmental conditions.
The Neo QLED 8K QN990F was highlighted as Samsung’s flagship TV, equipped with the NQ8 AI Gen3 Processor, offering features like:
- 8K AI upscaling pro: Raises lower-resolution content to 8K quality.
- Auto HDR remastering pro: Analyzes content in detail to enhance colors and visuals.
- Adaptive sound pro: Optimizes audio by separating sound components for clarity.
- AI mode: Adjusts picture and sound as per content recognition and room analysis.
This Samsung TV from CES 2025 can go completely wireless up to 10 meters
Samsung also announced the expansion of its Art Store, showcasing over 3,000 curated works, and introduced The Frame Pro, designed for improved picture quality and enhanced installation flexibility through Wireless One Connect.
Through these developments, Samsung emphasizes its commitment to creating personalized, intelligent screen experiences that integrate seamlessly into modern living environments.
Featured image credit: Microsoft
