Picsart is launching an AI agent marketplace that allows creators to hire AI assistants for tasks including content resizing, photo remixing, and product image editing.
The launch arrives as demand surges for agentic AI systems capable of autonomous task execution, with viral projects like OpenClaw driving industry interest in chatbots that function as personal assistants. The marketplace positions Picsart to compete more aggressively in the creator economy, where the company has maintained relevance since achieving unicorn status in 2021 by expanding its AI-powered offerings.
“Creators have been stuck as the operator of every workflow — the one doing, not deciding,” founder and CEO Hovhannes Avoyan said in a statement. “Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes.”
The platform initially offers four agents: Flair, Resize Pro, Remix, and Swap. Flair integrates with Shopify to analyze market trends and recommend product photo improvements; a future update will add A/B testing capabilities and identification of underperforming products. Resize Pro uses generative AI to extend image and video frames when resizing for different platform dimensions. Remix enables bulk style transfers and background changes based on user-described aesthetics like “vintage film” or “watercolor.”
Users can access agents through WhatsApp or Telegram. Picsart allows creators to configure “autonomy levels” requiring approval before agents take action, a safeguard against unintended outputs and prompt injection attacks.
Paid subscriptions, likely required for agent access, start at approximately $10 monthly when billed annually. Picsart reports over 130 million users worldwide, with a user base skewing toward Gen Z.
