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Google Photos now uses AI to improve photo searches

Google’s Ask Photos tool now returns faster results by combining traditional keyword search with AI analysis, addressing past user complaints about slow or unreliable photo queries.

byKerem Gülen
June 27, 2025
in Artificial Intelligence, News
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Google Photos has modified its AI-powered “Ask Photos” feature, initially introduced at Google I/O the previous year, by integrating classic search functionalities to enhance result delivery speed following a temporary pause in its rollout.

The “Ask Photos” feature, leveraging Google’s Gemini AI, processes natural language queries to analyze photo content and associated metadata. This capability allows the system to comprehend complex user requests regarding their digital photo collections. However, user feedback indicated significant issues with the feature’s reliability and response time, with some noting delays as the AI processed requests.

Jamie Aspinall, a Google Photos product manager, acknowledged these concerns on X earlier in June, stating that “Ask Photos isn’t where it needs to be, in terms of latency, quality and ux,” and confirmed a temporary two-week suspension of the rollout to restore the “speed and recall of the original search.”

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I hear you both. Ask Photos isn't where it needs to be, in terms of latency, quality and ux. Rollout has been paused at very small numbers while we address these issues. In ~2 weeks we'll ship an improved version that brings back the speed and recall of the original search

— Jamieasp (@jamieasp) June 3, 2025

Google has addressed these performance issues by incorporating elements of its classic photo search into “Ask Photos,” particularly for straightforward queries such as “beach” or “dogs.” This integration facilitates quicker display of initial search results, mirroring the efficiency of the previous classic search interface. Concurrently, the AI component operates in the background, conducting deeper analyses to identify highly relevant photos and formulate responses to more intricate inquiries.

For example, a search for a “white dog” will instantly yield a series of preliminary search results. Subsequent to the AI’s analytical completion, its refined results are presented below the initial output, often accompanied by introductory text that may include details such as a dog’s name, if provided by the user, and the earliest appearance dates of photos featuring the animal. The interface also retains an option for users to revert to the classic search function if preferred.

As a direct consequence of these enhancements, Google has recommenced the phased deployment of “Ask Photos” to an expanded user base across the United States. Eligibility requirements for using “Ask Photos” mandate that users must be at least 18 years of age, have their Google account language configured to English, and activate the “Face Groups” feature, which is responsible for identifying and labeling individuals and pets within the Google Photos library.


Featured image credit

Tags: AIgoogle photosSearch

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