Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
  • AI
  • Tech
  • Cybersecurity
  • Finance
  • DeFi & Blockchain
  • Startups
  • Gaming
Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

Intelligent Ecommerce Startup Ometria Secures $500k, Plans to Give Small Retailers a Data-Driven Advantage

byEileen McNulty
September 23, 2014
in News, Retail & Consumer

Ometria, an outfit providing software solutions to drive profitable e-commerce, has bagged $500k in seed funding, after the $1.5 million seed round in March this year.

This round saw participation from 17 new investors including James Bromley, COO at Swiftkey, Andreas Andreou, commercial director at Quidco, Alicia Navarro and Joe Stepniewski of Skimlinks, and early stage technology VC fund SaatchInvest. It has also been reported that early investor and Huddle co-founder Ali Mitchell will be joining Ometria board.

Ali Mitchell explains, “Building any successful retailer is all about finding and keeping hold of the right customers.

“Now, Ometria is democratising customer insight for retailers – providing the same level insights for businesses of all sizes. It’s a fantastic product, with a great team behind it. That’s why I’m really excited to announce that today I’m joining the likes of Dr. Mike Baxter and Elisabeth Ling as an advisor to Ometria’s board.”

Ometria’s product is an all-in-one ecommerce marketing software package which claims to help online retailers make better use of data to acquire and retain “better customers”. Its “intelligence” platform helps retailers understand customer behaviour and product performance and thus assisting them in making educated decisions on follow up offers and further targeting.

The newly acquired funding will be directed towards development of the product, through addition of “predictive modelling and more automated functionality for customer communication”, reports TechCrunch.

Read more here.

Follow @DataconomyMedia

(Image Credit: Ometria)

Stay Ahead of the Curve!

Don't miss out on the latest insights, trends, and analysis in the world of data, technology, and startups. Subscribe to our newsletter and get exclusive content delivered straight to your inbox.

Tags: ecommerceFundingSMEssurveillance

Related Posts

Google releases Gemini 2.5 Computer Use model for building UI agents

Google releases Gemini 2.5 Computer Use model for building UI agents

October 8, 2025
AI is now the number one channel for data exfiltration in the enterprise

AI is now the number one channel for data exfiltration in the enterprise

October 8, 2025
Google expands its AI vibe-coding app Opal to 15 more countries

Google expands its AI vibe-coding app Opal to 15 more countries

October 8, 2025
Google introduces CodeMender, an AI agent for code security

Google introduces CodeMender, an AI agent for code security

October 8, 2025
Megabonk once again proves you don’t need fancy graphics to become a hit

Megabonk once again proves you don’t need fancy graphics to become a hit

October 8, 2025
Qualcomm acquires Arduino, announces new hardware and development tools

Qualcomm acquires Arduino, announces new hardware and development tools

October 8, 2025
Please login to join discussion

LATEST NEWS

Google releases Gemini 2.5 Computer Use model for building UI agents

AI is now the number one channel for data exfiltration in the enterprise

Google expands its AI vibe-coding app Opal to 15 more countries

Google introduces CodeMender, an AI agent for code security

Megabonk once again proves you don’t need fancy graphics to become a hit

Qualcomm acquires Arduino, announces new hardware and development tools

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy

Follow Us

  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.