In a letter sent to Microsoft employees yesterday, Satya Nadella declared that the company is shifting its focus from Steve Ballmer’s vision of “devices and services” to one that encompasses the “mobile first and cloud first world” we live in.
“While today many people define mobile by devices, Microsoft defines it by experiences. We’re really in the infant stages of the mobile-first world. In the next few years we will see many more new categories evolve and experiences emerge that span a variety of devices of all screen sizes…Our passion is to enable people to thrive in this mobile-first and cloud-first world,” Nadella wrote.
Interestingly, Nadella also spoke of the companies aim to modernise its engineering process and become more data-oriented. Engineers will have “data and applied science resources” that will let teams focus on measurable outcomes for products and offer predictive analysis of market trends. A leaner approach to Microsoft’s operations and processes was also mentioned, and as some have suggested, could mean that the company is looking to lay off some of its employees.
“We will streamline the engineering process and reduce the amount of time and energy it takes to get things done,” Nadella continued. “You can expect to have fewer processes but more focused and measurable outcomes. You will see fewer people get involved in decisions and more emphasis on accountability.”
Although Microsoft’s new focus is certainly an interesting, and probably wise, move, it is still unclear how the company will reclaim mobile and cloud from other big players like Apple, Google, and Amazon. After the company reports its quarterly earnings on July 22, Nadella will “say more then on what we [Microsoft] are doing … to focus on our core,”
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