Tinder announced a slate of product updates on Thursday, including an Events tab and video speed dating, following a $50 million investment from parent company Match Group.
The new features represent a strategic shift for the dating app as it seeks to re-engage users and counter declining paying subscribers. The company aims to move beyond traditional swiping by integrating real-world events and AI-driven personalization into its platform.
The Events tab will launch in beta for Los Angeles users in late May or early June. The feature will curate local activities such as speakeasies, bowling, and pottery classes. Tinder is simultaneously piloting a video speed dating experience in Los Angeles. The pilot allows users to join scheduled three-minute video chats. Users must have a verified profile photo to participate in the video dating pilot.
Tinder is rolling out the “Chemistry” feature in the U.S. and Canada. The AI tool curates daily matches to reduce swipe fatigue. It was previously tested in Australia and New Zealand. The company also introduced “Learning Mode” to personalize recommendations from a user’s first session. Hillary Paine, senior vice president of product, stated the system is designed to understand user preferences quickly. “We’re hoping that this is something that makes Tinder really feel like it understands you from the very first time you use it,” Paine said.
Safety features are receiving AI enhancements. The “Does This Bother You?” tool uses large language models to detect harmful messages. The “Are You Sure?” prompt is being fine-tuned to identify potentially harmful interactions. New visual modes include “Music Mode” with Spotify integration and “Astrology Mode.”
Match Group reported Q4 2025 earnings of $878 million. The company has faced consecutive quarters of declining paying subscribers. Tinder previously launched a Face-to-Face video feature during the COVID-19 pandemic, which was later discontinued.
