Apple is considering red as the next premium color for its iPhone Pro models. Bloomberg’s Mark Gurman reported that red is the flagship color currently in testing for the next iPhone Pros. This potential shift follows the success of the Cosmic Orange option in China, where red is considered a lucky color. Apple previously offered red models through its Product Red collaboration.
Mark Gurman stated that while rumors exist regarding purple and brown shades, he predicts these may simply be variations of the main red option. The potential introduction of red represents a departure from Apple’s usual palette of modest tones. This strategy could continue the momentum generated by the flashier Cosmic Orange option, which has been boosting sales in specific markets.
The Cosmic Orange option has been informally rebranded as “Hermès orange” among fans. This bold choice is becoming a status symbol within Chinese markets. Considering red as the next premium color could help Apple capture even more sales in China. The color holds significant cultural value there, where it is traditionally viewed as lucky and auspicious for business.
Apple has previously manufactured iPhones in deep red hues through its Product Red collaboration. The last available models to feature this specific color scheme were the iPhone SE, iPhone 14, and iPhone 14 Plus. This history indicates a precedent for utilizing red within the company’s product lineup, though usually as part of a charitable initiative rather than a primary flagship color.
Regarding future hardware, Gurman reported that Apple will take a different approach with the rumored foldable iPhone. The company reportedly plans to stick with basic tones for this specific device. This decision contrasts with the potential move toward vibrant red for the standard Pro models, suggesting a strategic differentiation between product lines.
