Apple and Google announced a partnership to power Apple AI features like Siri using Google’s Gemini models and cloud technology after Apple evaluated competitors including OpenAI and Anthropic.
Apple and Google issued a joint statement: “After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models and we’re excited about the innovative new experiences it will unlock for our users.” This agreement confirms earlier reporting on negotiations between the two companies.
Neither company has disclosed the financial terms, though prior reports estimate Apple will pay Google approximately $1 billion for access to the AI technology. The multi-year arrangement allows Apple to integrate Google’s Gemini models and cloud infrastructure into future versions of its own foundational models. A source familiar with the matter specified that the partnership remains non-exclusive, permitting Apple to pursue other AI collaborations if desired.
Apple has long emphasized vertical integration, developing its hardware and software internally to maintain control over its ecosystem, particularly evident in products like the iPhone. Public discussions have highlighted delays in Apple’s AI advancements, with its virtual assistant Siri trailing features offered by rival technologies.
In 2024, Apple introduced the initial versions of Apple Intelligence, incorporating AI directly into operating system functions. These enhancements enable users to search for photos more effectively and receive summarized notifications, streamlining daily interactions without requiring separate applications.
Apple prioritizes user privacy in its AI implementation, conducting much of the processing on individual devices or via infrastructure under its direct oversight. The company committed to upholding these privacy standards within the new Google partnership, ensuring data handling aligns with its established protocols.
Apple’s AI approach delivers capabilities in a subtle manner, often integrated seamlessly into existing tools, differing from the prominent demonstrations of models like ChatGPT or Gemini. This strategy has not yet included a comprehensive Siri upgrade that users anticipated.
Apple postponed the release of its more personalized Siri voice assistant on multiple occasions. A spokesperson informed TechCrunch that an upgrade will arrive this year. Previous reports point to a spring launch for the overhauled Siri.
