TikTok has launched a new setting, allowing users to modify the volume of AI slop in their “For You” feed, alongside enhanced labeling technologies for such content.
The AI-generated content (AIGC) control integrates into the app’s “Manage Topics” tool. This capability lets users adjust content visibility, similar to existing controls for categories like Dance, Sports, and Food & Drinks. TikTok stated in a blog post that this setting aims to assist individuals in tailoring their feed’s diverse content, not to remove or entirely replace content.
This development occurs as companies like OpenAI and Meta increasingly adopt AI-driven feeds. In September, Meta introduced Vibes, a new feed for sharing and creating AI-generated videos. Following Meta’s launch, OpenAI released Sora, a social media platform for creating and sharing AI-generated videos. Since Sora’s introduction, realistic AI-generated videos have appeared on TikTok. Many TikTok users are also utilizing AI to generate visuals for posts on various subjects, including history and celebrities.
TikTok indicates that users wishing to reduce AI-generated content can now do so, while those who prefer more can increase its frequency. Accessing this feature involves navigating to Settings, selecting “Content Preferences,” then “Manage Topics,” and adjusting the slider for AI-generated content and other topics. This change will be implemented in the coming weeks.
Video: TikTok
To enhance AI-generated content labeling, TikTok is testing “invisible watermarking” technology. TikTok already mandates labeling for realistic AI-generated content and employs C2PA’s Content Credentials, a cross-industry technology that embeds metadata. This metadata informs TikTok and other platforms when content is AI-generated. However, TikTok noted these labels can be removed during reupload or editing on other platforms.
The new “invisible watermarks” introduce an additional layer of security, detectable only by TikTok itself, making removal more difficult. TikTok will begin applying invisible watermarks to AI-generated content created with its tools, such as AI Editor Pro, and to content uploaded with C2PA’s Content Credentials. The company asserts these watermarks will improve content labeling reliability. TikTok will continue to recognize C2PA’s Content Credentials and apply them to AI-generated content made on its platform.
Coinciding with these initiatives, TikTok announced a $2 million AI literacy fund. This fund targets experts, such as the nonprofit Girls Who Code, to develop content educating individuals on AI literacy and safety.
