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Adobe turns Photoshop into a chatbot that edits, renames and collaborates

Adobe Firefly’s VP said the goal is to create agentic AI that handles both simple and complex creative tasks.

byAytun Çelebi
October 31, 2025
in Artificial Intelligence, News
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At its Adobe Max conference on Tuesday, Adobe unveiled new AI assistants for Photoshop and Express, including a feature for Photoshop that automatically renames a user’s layers with a single prompt. The new tool, which drew loud cheers during the keynote, is designed to solve a common user pain point of navigating disorganized, unnamed layers.

This layer-naming function is one of several capabilities of the new chatbot-like AI assistants, which emphasize a “conversational, agentic” experience. Users will be able to ask the chatbot to make edits, such as changing an object’s color or removing an element, and the AI will be able to handle the tasks independently.

The AI assistant for Adobe Express is available now in a public beta for individual Adobe accounts. The more advanced Photoshop AI assistant is currently in a private beta, with a waitlist available for users to sign up.

https://blog.adobe.com/media_127d3318772971212175dfe09cd66f0bcf7d44f84.mp4

Video: Adobe

Adobe’s focus on agentic AI, which can delegate tasks to the assistant, aligns with a broader industry trend. According to Mike Polner, Adobe Firefly’s vice president of product marketing, this can range from simple prompts like “Make my hat blue” to more complex partnerships.

The company also announced Project Moonlight, a new platform in beta on its AI hub, Firefly. Project Moonlight is designed to act as a “creative partner” by using a creator’s data from Adobe platforms and social media accounts, with permission. For example, it can be asked to generate 20 ideas for new content based on a user’s most successful past Instagram posts and recent Lightroom photos.

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These announcements come as Adobe continues its significant push into generative AI. A recent Adobe survey of 16,000 creators found that 86% use generative AI, with 80% stating it helped them create content they otherwise could not have made.


Featured image credit

Tags: AdobePhotoshop

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