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OpenAI and Jony Ive developing new AI device, report details challenges

OpenAI and Jony Ive are developing a palm-sized AI device, facing hurdles with computing power, always-on sensors, personality design, and privacy. It aims to be smarter than current smart speakers but must resolve technical and privacy issues before release.

byAytun Çelebi
October 6, 2025
in Tech

OpenAI and former Apple designer Jony Ive are developing a new AI hardware device that is facing several technical and design hurdles, according to a report from the Financial Times. The project’s development involves addressing complex issues such as the assistant’s personality, user privacy, and securing enough computing power for a mass-market product.

Computing power and technical hurdles

A significant challenge for OpenAI is securing the computational resources needed to run the device. One source noted that while competitors like Amazon and Google have the compute power for their assistants, OpenAI is already “struggling to get enough compute for ChatGPT, let alone an AI device.”

The proposed solution is a cloud-powered approach, which could lower hardware costs and offer a more robust experience. However, this method requires reliable connectivity to prevent performance issues. The device’s design aims for an assistant that is effective without being overly talkative or unresponsive.

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Design and user experience

The device is described as a palm-sized gadget without a screen, relying instead on a microphone, camera, and speaker. The intended user experience is more sophisticated than current smart speakers, with a design that is versatile enough to be placed on a desk or taken on the go.

A key feature is its proposed “always-on” functionality, which would eliminate the need for a wake word. By continuously using its sensors, the assistant could gather contextual information throughout the day to build a better understanding of the user.

Developing the assistant’s personality

Creating the right personality for the assistant is another complex task. Sources described the goal as building “a friend who’s a computer,” aiming for an experience “like Siri but better.” This requires finding a balance between being helpful and maintaining appropriate boundaries, avoiding a tone that is either too flattering or too blunt.

Privacy concerns

The device’s always-on nature and continuous sensor engagement raise significant privacy concerns. The report notes that questions remain about data collection and the extent of information that would be continuously gathered and processed from users.

While the project is an ambitious attempt to create a more intuitive and context-aware personal assistant, these substantial technical and privacy challenges must be addressed before the device can be released.


Featured image credit

Tags: Featuredjony iveopenAI

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