Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
  • AI
  • Tech
  • Cybersecurity
  • Finance
  • DeFi & Blockchain
  • Startups
  • Gaming
Dataconomy
  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
Subscribe
No Result
View All Result
Dataconomy
No Result
View All Result

Apple’s carbon neutral watch? This lawsuit says it’s a scam

The lawsuit aims to seek damages from Apple and an injunction to prevent the company from using the term 'carbon neutral' in future product marketing

byKerem Gülen
February 28, 2025
in News, Tech

Apple is facing a lawsuit filed by consumers who claim that the company misled them regarding the carbon neutrality of several Apple Watch models. The lawsuit was submitted on Wednesday in federal court in San Jose, California, involving seven purchasers of the Apple Watch Series 9, SE, and Ultra 2.

Apple faces lawsuit over misleading carbon neutrality claims

The plaintiffs allege that Apple’s claims that these models are “carbon neutral” and environmentally friendly are false and misleading. They argue that they would not have made their purchases or would have paid less had they been aware of the actual carbon impact of the products.

Apple launched the carbon-neutral watches in September 2023, promoting them as such due to lower emissions and the use of carbon offsets. However, the lawsuit identifies two projects that Apple used to justify these claims—the Chyulu Hills Project in Kenya and the Guinan Project in China—as failing to provide “genuine” carbon reductions.

Stay Ahead of the Curve!

Don't miss out on the latest insights, trends, and analysis in the world of data, technology, and startups. Subscribe to our newsletter and get exclusive content delivered straight to your inbox.

According to the complaint, the Chyulu Hills Project includes land that has been protected as a national park since 1983, making deforestation unlikely regardless of Apple’s involvement. Similarly, the Guinan Project reportedly had dense tree coverage before its initiative began in 2015, suggesting that emissions reductions would have occurred with or without Apple’s participation. The plaintiffs argue that this undermines the validity of Apple’s carbon neutrality claims.


How the AI boom could blow up net zero goals


The lawsuit aims to seek damages from Apple and an injunction to prevent the company from using the term ‘carbon neutral’ in future product marketing. The complaint also notes that research from the National Retail Federation and IBM indicates that 70% of consumers in the US and Canada consider environmental sustainability important in their purchasing decisions.

In response to the lawsuit, Apple has defended its environmental initiatives, stating that it has managed to reduce emissions from Apple Watch production by over 75% and continues to invest in nature-based projects designed to sequester carbon. The company maintains that it presents its environmental efforts transparently.

This legal challenge is not Apple’s first regarding the eco-friendliness of its products. Earlier in 2023, the European Union consumer organization BEUC criticized Apple’s carbon neutral claims as scientifically inaccurate and misleading, asserting that they relied on carbon offset credits instead of achieving true emission reductions.

Apple acknowledges that between 7 and 12 kg of emissions per watch remain but asserts these are offset through high-quality credits.


Featured image credit: Apple

Tags: Apple Watch

Related Posts

Verizon down: Latest Verizon outage map for service issues

Verizon down: Latest Verizon outage map for service issues

October 10, 2025
A critical Oracle zero-day flaw is being actively abused by hackers

A critical Oracle zero-day flaw is being actively abused by hackers

October 10, 2025
Microsoft Copilot can now create documents and search your Gmail

Microsoft Copilot can now create documents and search your Gmail

October 10, 2025
Google Messages is about to get a lot smarter with this AI tool

Google Messages is about to get a lot smarter with this AI tool

October 10, 2025
Here is how WhatsApp will let you display your Facebook account

Here is how WhatsApp will let you display your Facebook account

October 10, 2025
The Windows 10 doomsday clock is ticking for 500 million users

The Windows 10 doomsday clock is ticking for 500 million users

October 10, 2025

LATEST NEWS

Verizon down: Latest Verizon outage map for service issues

A critical Oracle zero-day flaw is being actively abused by hackers

Microsoft Copilot can now create documents and search your Gmail

Google Messages is about to get a lot smarter with this AI tool

Here is how WhatsApp will let you display your Facebook account

The Windows 10 doomsday clock is ticking for 500 million users

Dataconomy

COPYRIGHT © DATACONOMY MEDIA GMBH, ALL RIGHTS RESERVED.

  • About
  • Imprint
  • Contact
  • Legal & Privacy

Follow Us

  • News
    • Artificial Intelligence
    • Cybersecurity
    • DeFi & Blockchain
    • Finance
    • Gaming
    • Startups
    • Tech
  • Industry
  • Research
  • Resources
    • Articles
    • Guides
    • Case Studies
    • Glossary
    • Whitepapers
  • Newsletter
  • + More
    • Conversations
    • Events
    • About
      • About
      • Contact
      • Imprint
      • Legal & Privacy
      • Partner With Us
No Result
View All Result
Subscribe

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Policy.