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First look at Apple Intelligence

byEray Eliaçık
June 10, 2024
in Artificial Intelligence
Home News Artificial Intelligence

It’s finally happening! After all the waiting, Apple has revealed something big: Apple Intelligence. But it’s not just another new feature on your iPhone or Mac.

What is Apple Intelligence? Features you need to know

Apple Intelligence is a comprehensive framework of artificial intelligence technologies integrated into Apple’s ecosystem of devices, including iPhone, iPad, and Mac. At its core, Apple Intelligence utilizes advanced machine learning algorithms and models to process data, understand user behavior, and provide intelligent responses and recommendations. But what makes it special?

Unlike traditional AI systems that rely heavily on cloud-based processing, Apple Intelligence prioritizes on-device processing, like AI PCs or Copilot+ PCs. This means that AI computations, including data analysis and model inference, occur directly on the user’s device rather than on external servers. On-device processing enhances privacy by reducing the need to transmit sensitive user data over the internet.

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Apple Intelligence integrates ChatGPT from OpenAI into Siri and Writing Tools, providing users with additional expertise and assistance when needed. ChatGPT offers insights, suggestions, and answers to user queries, enhancing the overall user experience. The company says it also be bringing integration to other third-party LLMs

What is Apple Intelligence: Your devices just got a whole lot smarter, including a ChatGPT integration. Explore AI features for iPhone, iPad, and Mac!
Apple Intelligence can transform your devices into intelligent assistants (Image credit)

So, what can Apple Intelligence do?

Here is the sneak peak you need:

  • Writing tools: Apple Intelligence offers intelligent writing tools that assist users in composing text across various applications. These tools can suggest improvements, summarize content, and prioritize notifications to minimize distractions while writing. They are designed to enhance productivity and streamline the writing process.
What is Apple Intelligence: Your devices just got a whole lot smarter, including a ChatGPT integration. Explore AI features for iPhone, iPad, and Mac!
Apple Intelligence offers Writing Tools for improved text composition and summarization (Image credit)
  • Communication enhancements: Apple Intelligence enhances communication by offering features like Smart Reply in the Mail app, which suggests responses based on the content of incoming emails. It also prioritizes notifications to ensure that users don’t miss important messages, emails, or reminders.
What is Apple Intelligence: Your devices just got a whole lot smarter, including a ChatGPT integration. Explore AI features for iPhone, iPad, and Mac!
Communication is streamlined with features like Smart Reply and prioritized notifications (Image credit)
  • Visual expression: In addition to text-based communication, Apple Intelligence enables users to express themselves visually. Features like Image Playground allow users to create custom images, Genmoji (personalized emoji), and memory movies effortlessly. These tools leverage AI to interpret user input and generate visually appealing content.
What is Apple Intelligence: Your devices just got a whole lot smarter, including a ChatGPT integration. Explore AI features for iPhone, iPad, and Mac!
Visual expression is facilitated through Image Playground for creating custom images (Image credit)
  • Siri integration: Siri, Apple’s virtual assistant, receives significant upgrades with the integration of Apple Intelligence. Siri gains a deeper understanding of user preferences, context, and device settings, allowing for more natural and intuitive interactions. Users can type to Siri, receive richer responses, and seamlessly perform tasks across different apps.
What is Apple Intelligence: Your devices just got a whole lot smarter, including a ChatGPT integration. Explore AI features for iPhone, iPad, and Mac!
Apple Intelligence utilizes advanced machine learning algorithms for intelligent processing (Image credit)

Apple Intelligence is deeply integrated into the core functionalities of Apple’s operating systems, including iOS, iPadOS, and macOS. This integration enables seamless interactions between AI-powered features and native applications, such as Siri, Mail, Messages, and Photos.

Apple also provides developers with tools, APIs, and frameworks to integrate AI capabilities into their own applications. This includes access to pre-trained models, APIs for natural language understanding and computer vision, and frameworks for on-device machine learning inference. By empowering developers, Apple aims to foster innovation and diversity in AI-powered experiences across its platform.

Apple Intelligence release date

Apple Intelligence is set to arrive in beta this fall with the release of iOS 18, iPadOS 18, and macOS Sequoia. Initially, it will be available on select devices, including the iPhone 15 Pro, iPhone 15 Pro Max, and certain iPad and Mac models equipped with M1 and later chips. Users can expect to experience the benefits of Apple Intelligence firsthand as they update their devices and explore the new features and capabilities introduced in these software updates. Additionally, over the course of the next year, Apple plans to roll out additional features, languages, and platform support, further enhancing the Apple Intelligence experience for users worldwide.

Apple Intelligence supported devices

Apple Intelligence can make you wanna upgrade your device soon and here is why:

  • iPhones
    • iPhone 15 Pro Max (A17 Pro)
    • iPhone 15 Pro (A17 Pro)
  • iPads
    • iPad Pro (M1 and later)
    • iPad Air (M1 and later)
  • Macbooks
    • MacBook Air (M1 and later)
    • MacBook Pro (M1 and later)
  • Mac desktop
    • iMac (M1 and later)
    • Mac mini (M1 and later)
    • Mac Studio (M1 and later)
    • Mac Pro (M2 Ultra)

Featured image credit: Apple

Tags: AppleApple IntelligencechatgptFeaturedSiri

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