Software businesses are unique in the way they serve their customers. As their value proposition is usually multifaceted, ranging from human traits of company representatives to more tangible things, like technology stack or delivery methodology. With that, it is difficult to tell what exact aspect of a company’s activity makes it stand out from the competition and launch into its upward momentum.
MobiDev could be just a regular technology startup, as it was back in 2009. But since then, the company has grown into an established software development company operating across Europe and the US. Now with a diverse portfolio of projects, MobiDev demonstrates its capabilities to implement complex solutions. But its success is barely related to the expertise in cutting edge tech like AI, AR, or VR. Because MobiDev’s growth is fueled by its dedication to customer success and the focus on long-term relations.
The person standing behind the scenes is Oleg Lola, Founder & CEO of MobiDev who had years of experience in software development before the company’s founding. However, in the role of CEO, creativity, and vision were the primary things that helped MobiDev to stay diligent with its customer’s objectives. With that in mind, we’re going to look at MobiDev from the perspective of how the success of its clients made the company evolve, and how exactly.
Building long-term relationships
The portfolio of MobiDev’s innovative projects can be traced back to its decade-long partnerships with POS industry leaders like ComCash and SmartTab. Surprisingly not, these clients stay in close connection with MobiDev even today, while its tech stack became wider and transformed.
ComCash, a well-known US-based B2B product company, started to work with MobiDev in 2013 to create a comprehensive ERP system tailored for the retail and restaurant sectors. The system went live in mid-2014 for its first retail chain after a year of intensive development with 80+ retail chains adopting the product shortly after. Since the very beginning, the MobiDev team has become a key partner in the development of ComCash’s innovative ERP software suite, so that the company could concentrate on strategic decisions and business growth. This cooperation brought success to both sides, with ComCash’s acquisition by POS Nation in 2022.
Similarly, a startup led by CEO Daniel Baron approached MobiDev for developing a premium POS system, which is known by the name SmartTab. The company covered the needs of high-volume bars and nightclubs, which implied numerous operational challenges and technical solutions. This resulted in SmartTab being an industry leader, serving over 700 venues and chains in the US today.
Besides all the work done with conventional programming and hardware to develop SmartTab POS, MobiDev made its first large steps into AI. As the system received a comprehensive demand forecasting module and a set of analytical tools as a part of POS modernization with AI. This has widened the capabilities of MobiDev to deliver complex solutions for years ahead, covering different aspects of business activities, as well as boosting their own performance with AI.
Employing the power of innovative AR/VR technologies
As time goes on, AR and VR have become more common and popular in the tech world, and MobiDev didn’t stay aside from these technologies. Nowadays, the company has years of experience developing high-end Augmented Reality (AR) & Virtual Reality (VR) solutions that fuse the physical and digital worlds with an immersive experience.
In 2016 MobiDev started its collaboration with a startup that is involved in the travel industry being an official partner of such giants as AirBus, Kiwi, and OAG. This project included the creation of mobile applications with augmented reality features to engage travelers and increase retention. The delivered iOS product was launched as a pivotal part of the client’s marketing campaign. Not only did it attract new users but a lot of media attention that was transformed into business opportunities. Having this project in the portfolio allowed MobiDev to expand AR/VR expertise and level up within this technology stack.
Another AR/VR project involved helping the client adopt a future-oriented technology in plant construction and mechanical engineering for heavy manufacturing. MobiDev created a solution for supporting engineers in fully automated factories with VR tutorials for employees to make processes more secure and easy.
Helping businesses focus on growth while adopting innovative technologies was always a priority for MobiDev. Talking about MobiDev’s approach to projects and partnerships, Oleg Lola says: “We will continue to adhere to MobiDev’s philosophy and take care of technology and project management down to the smallest detail, allowing our customers to focus on business strategy and product vision. While we take care of the implementation details, constantly shipping our consulting and engineering resources for mutual success…”
Boosting AI expertise for the сontinued development
The partnerships with ComCash and SmartTab have not only solidified the reputation of MobiDev as a trusted technology partner but have also significantly bolstered the company’s expertise in AI.
One of the most interesting projects in this regard started in 2014 when the company partnered with CUJO, a recognized leader in utilizing AI for the security and privacy of connected devices. The role of MobiDev was to develop mobile applications that allow users to manage CUJO devices seamlessly, prioritizing simplicity and user experience. That collaboration was the next step in growing AI experience and gathering domain expertise for the company, according to Oleg Lola. Commenting on the importance of such projects for MobiDev, he adds: “Projects like CUJO are the lifeblood of our company, as they bring us two important things: the experience to carry out large ecosystems that require a lot of strategic planning, as well as deepening our expertise in machine learning. That’s why, we turned to our own transformation by adopting AI for our own operations, delivering faster, without losing quality”.
The growing stack of AI proficiency also made an impact on how MobiDev operates on a daily basis. Starting from a security office system, based on facial recognition and voice verification built in-house, to automating development processes in DevOps cycles. This allowed the company to scale its delivery capabilities and step on even larger projects. This allowed MobiDev to take on more complex projects in the future, backed by years of experience and an approved delivery pipeline.
Versatility and flexibility fuel growth
At MobiDev, success is driven by the skillset and adaptability of the team. With an average employee tenure of over 5 years, the MobiDev employees have a diverse skill set and domain experience, allowing them to tackle large-scale projects across various industries and geographic regions.
One of the multinational projects of MobiDev involved an engagement with a customer operating in the supply of green energy for over 20 years across North America and Europe. With over 1.6 million private and commercial customers, the cooperation resulted in the development of several mobile and web applications for energy consumption management, demonstrating the ability of the company to deliver custom-made solutions to meet the unique business needs of the clients.
The partnership with multinational corporation Verizon, which later became part of Yahoo, highlighted MobiDev’s ability to handle the needs of global organizations. MobiDev joined Verizon to bring AR expertise to the client’s products, using ARCore, MLKit, and Android SDK tools. The challenge was to take into account all possible scenarios, as we were a part of a bigger product build. The solution had to be not only tech-savvy but also easy to integrate with an existing ecosystem. By leveraging its expertise, MobiDev provided an innovative approach that met Verizon’s evolving requirements, further cementing the company’s reputation as a trusted technology partner.
The collaboration with Verizon was a significant milestone for MobiDev. “Verizon, which was eventually purchased by Yahoo, created a really brilliant product, and we are proud to be part of it. For us, this is proof that we are moving in the right direction with our services and solutions.” — Oleg says. — “And this shows the level of MobiDev as our company is steadily gathering experience and expertise in various technologies year after year.”
Furthermore, the product for LMN (Landscape Management Network) from Canada demonstrates MobiDev’s commitment to delivering cutting-edge solutions to industry leaders. The mobile CRM application, seamlessly integrated with LMN’s existing web CRM, empowers landscape contractors to manage leads and clients in their sales pipeline efficiently. This collaboration has not only helped LMN to get acclaimed as one of the Best Workplaces in Technology for 2022 but also firmed the MobiDev position as a key player in the B2B landscape business management software industry.
Tech services for visioners
MobiDev invests a lot in technology research to provide clients with the smartest ways to achieve their business goals. Commenting on the current situation in the tech world and how MobiDev fits in, Oleg Lola adds: “As AI becomes a usual thing among software developers and product owners, we use our in-house expertise to consult companies who start their own innovative projects and support them with tech implementation.”
Sports tech start-up BeONE Sports and software engineering company MobiDev have joined forces to launch an AI-powered comparative training platform. BeOne Sports brought their mission of revolutionizing the world of professional sports training by implementing human pose estimation technology for “comparative training”. The innovative solution leverages cutting-edge movement tracking through AI to elevate athlete performance. With an advanced training methodology and computer vision, they provide data-driven training programs for athletes and coaches. MobiDev covers a full cycle of iOS app development, which includes processing data received from the existing BeONE Sports ML models, video rendering, and in-app purchases. Continuing to talk about the mission and vision of MobiDev, Oleg Lola commented: “We are proud to partner with BeONE Sports to develop this game-changing platform. As we support visionaries of various domains in implementing advanced ideas into apps popular among users.”
The work on the sports initiatives continued with the project for the leading golf organization, which has connected thousands of golf experts since its foundation in 1916. MobiDev was engaged in creating multiple interconnected products that turn into the ecosystem for training process optimization. With the importance of sports in mind, these projects also play a significant role in making sports activities more accessible all around the world.
While reflecting on the MobiDev history and how the development of the company is tightly connected to the clients, Oleg Lola remarked: “I’m really proud that through the years our team can deliver for large-scale projects, because we have all the required knowledge and human resource. This is a thing about building not a single product, but an ecosystem with innovative approaches. Whether it be AI, AR, or anything else, I truly believe that the experience we developed through long-term partnerships and years of stable delivery, brought us here today. Where we can guarantee adherence to customer expectations in shortest terms.”
Featured image credit: MobiDev.
