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EU officially kicks off TikTok DSA investigation

EU's TikTok DSA investigation raises questions about protecting young users and transparent advertising on the platform. The probe highlights growing regulatory pressure on TikTok worldwide

byEmre Çıtak
February 19, 2024
in News
Home News

The TikTok DSA investigation adds to the many cases in which ByteDance has been accused.

The European Union (EU) has recently announced a formal investigation into the short-form video giant TikTok, owned by the Chinese company ByteDance. This TikTok DSA probe centers around potential breaches of online content regulations, specifically those safeguarding children and transparent advertising practices. This move escalates already intense regulatory scrutiny faced by TikTok, casting a spotlight on issues surrounding data privacy, the platform’s potential impact on users, and concerns regarding possible influence by the Chinese government.

The EU’s TikTok DSA investigation comes as numerous countries worldwide implement measures aimed at addressing child safety risks on social media platforms and increasing accountability for internet service providers. Regulatory anxieties concerning TikTok extend beyond Europe; investigations, restrictions, or outright bans against the platform have been initiated in nations including the United States and India.

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TikTok DSA investigation
Child safety and advertising transparency are core issues behind the TikTok DSA investigation (Image credit)

Key concerns driving the TikTok DSA investigation

EU industry chief Thierry Breton initiated the TikTok DSA investigation following a review of TikTok’s risk assessment report and responses to EU inquiries.

The focus is on several critical areas:

  • Protecting minors: The EU probe will examine TikTok’s safeguards against potentially addictive design features, ‘rabbit hole’ effects leading to harmful content, and its age verification processes to keep children under 13 off the platform
  • Advertising transparency: The TikTok DSA investigation will determine if TikTok complies with EU regulations by clearly identifying all forms of advertising and sponsored content presented to users
  • Compliance with the Digital Services Act (DSA): The EU is strictly enforcing the DSA, which compels large online platforms to proactively remove illegal content and mitigate societal risks. Ensuring TikTok DSA compliance is a major focus of the probe

EU industry chief Thierry Breton has announced the TikTok DSA investigation with the following words in his post on X:

Today we open an investigation into #TikTok over suspected breach of transparency & obligations to protect minors:

📱Addictive design & screen time limits

🕳️ Rabbit hole effect

🔞 Age verification

🔐 Default privacy settings

Enforcing #DSA for safer Internet for youngsters pic.twitter.com/4d2F0FQUHw

— Thierry Breton (@ThierryBreton) February 19, 2024

Potential consequences of the TikTok DSA investigation

The consequences of the EU investigation into TikTok could be severe. Should the probe uncover breaches of EU regulations, TikTok may face substantial fines reaching up to 6% of its global annual revenue. This monetary penalty alone would be a major blow to the company. However, the TikTok DSA investigation could carry even more severe repercussions. In a worst-case scenario, the EU might impose operational restrictions on TikTok within member states, essentially limiting its services.

In the most extreme outcome, the platform could face a complete ban across the European Union, just like how TikTok was previously banned in several countries.

TikTok DSA investigation
The EU’s TikTok probe isn’t an isolated incident as ByteDance faces mounting regulatory pressure worldwide (Image credit)

TikTok’s response and global scrutiny

The social media giant maintains that it is committed to protecting young users and emphasizes its ongoing efforts to comply with regulations. A spokesperson highlighted their pioneering of safety features and age restrictions, emphasizing these as industry-wide challenges. The EU’s TikTok DSA probe amplifies the ongoing scrutiny TikTok faces in multiple countries.

Concerns around national security risks, potential Chinese government influence, and potential harm to young users fuel global investigations and restrictions.

What does the Digital Services Act (DSA) protect?

The Digital Services Act (DSA) focuses on enhancing protections across several domains of the online world. Firstly, it targets illegal content and products, mandating that platforms swiftly remove items like hate speech, terrorist propaganda, child sexual abuse materials, and counterfeit or dangerous goods. The DSA emphasizes user safety, calling for platforms to explain their content moderation decisions and how their algorithms make recommendations.

Additionally, the DSA protects fundamental rights like freedom of expression online, establishing safeguards against unjustified account suspensions or arbitrary content removals. To counterbalance the power of giant tech companies, the DSA promotes fairer competition, creating opportunities for smaller businesses and startups within the online market.

Finally, it strengthens accountability, calling for online platforms and search engines to provide clear explanations of takedown decisions, recommendations, and advertising choices.

TikTok DSA investigation
TikTok insists it prioritizes user safety and the company emphasizes safety features and ongoing compliance efforts (Image credit)

Which countries have banned TikTok?

Here’s a breakdown of countries that have banned TikTok, along with some notes on the specifics of each ban:

Countries with full bans on TikTok:

  • India: India instituted a permanent ban on TikTok in 2020 along with numerous other Chinese-owned apps. The ban was rooted in national security concerns
  • Afghanistan: The Taliban regime in Afghanistan banned TikTok in 2022 based on claims that the platform promoted immoral content

Countries with partial or temporary bans on TikTok:

  • Pakistan: Pakistan has a history of on-and-off bans on TikTok, often imposed and lifted within short periods. These bans typically cite concerns over inappropriate content
  • Indonesia: Indonesia temporarily blocked TikTok in 2018 due to concerns regarding blasphemy and pornography. The ban was lifted after TikTok agreed to increase content moderation
  • Bangladesh: Bangladesh temporarily banned TikTok in 2018 under allegations that the platform facilitated pornography and gambling
  • Nepal: Nepal imposed a temporary ban on TikTok in 2023, citing concerns about inappropriate and indecent content

Countries with significant restrictions or under scrutiny on TikTok:

  • United States: While not fully banned, the U.S. has implemented bans on TikTok for use on government devices due to national security concerns. Further restrictions or a broader ban have been under debate
  • European Union: The EU is currently investigating TikTok under its Digital Services Act. While not a ban, severe penalties or operational restrictions remain possible depending on the investigation’s outcome
  • Australia: Australia’s government is scrutinizing TikTok over data privacy and security concerns
  • Taiwan: Taiwan imposed a ban on TikTok on government devices in 2022 amidst cybersecurity concerns

Featured image credit: rawpixel.com/Freepik.

Tags: Featuredtiktok

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