- Quick take: Coca Cola Creations unveils its futuristic Coca‑Cola® Y3000 Zero Sugar, a blend of AI and human insights, paired with an augmented reality peek into the year 3000.
- Core insight: The Coca‑Cola® Y3000 Zero Sugar, developed in collaboration between human perceptions and artificial intelligence, offers a unique taste inspired by global perspectives on the future. This innovation is not just limited to flavor but extends to an AR experience, allowing consumers to journey to the year 3000, setting Coca Cola Creations apart in today’s beverage market.
- What’s next: With the fusion of AI-driven flavors and immersive AR experiences, Coca Cola Creations paves the way for brands to redefine engagement and set higher standards in consumer interaction.
Coca Cola Creations presents its latest concoction, the Coca‑Cola® Y3000 Zero Sugar, promising consumers a futuristic taste experience.
Coca Cola Creations presents Y3000, flavored by AI
The Coca‑Cola® Y3000 Zero Sugar represents a collaborative concoction, blending human insight and artificial intelligence, by delving deep into how enthusiasts foresee the future via emotions, desires, hues, tastes, and beyond. The amalgamation of viewpoints from fans spanning the globe, coupled with the profound knowledge harvested by artificial intelligence, has ignited the creation of the distinctive flavor of Y3000.
“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock? The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
-Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company
The no-sugar concoction, Coca‑Cola® Y3000 Zero Sugar, is set to tantalize taste buds in a handful of regions, specifically the United States, Canada, China, Europe, and Africa, but only for a fleeting moment. For those residing in the U.S. and Canada, the allure of the original taste version of Coca‑Cola Y3000 awaits.
“The role of every drop is to leverage the latest, most advanced technologies and cultural trends to create novel experiences. After leaning into Augmented Reality last year, we’re embracing the power of AI and continuing to build our company’s capabilities in this exciting space. Coca‑Cola Creations has created new pathways to deepen our engagement with existing fans and those who may not have considered the brand before.”
-Oana Vlad, Senior Director, Global Strategy, The Coca‑Cola Company
Experience marketing with AR
Today’s beverage realm demands more than a mere flavor drop, and Coca Cola Creations is upping the ante. Alongside the introduction of their newest concoction, the brand is promoting the Y3000 augmented reality adventure. Simply scanning the QR emblem on your bottle unlocks a web-based portal, which, using the pictures you provide, offers a digital glimpse into the world of the year 3000.
While some may dismiss the images as akin to what many AI image tools produce, what sets this apart are the lifelike renderings; imagine a utopian metropolis inspired by New York City or vibrant keepsakes brought to life from an ordinary office tableau. With the Y3000 experience, Coca Cola Creations isn’t just quenching thirsts – they’re feeding our imaginations.
“Coca‑Cola Creations lends the iconic Coca‑Cola brand to new expressions fueled by collaboration, creativity and connection. Each sequential, surprise-and-delight drop brings to life the “Real Magic” philosophy with a limited-edition flavor—complemented by designs and experiences—inspired by music, gaming, sports and other consumer passion points. The Coca‑Cola® Y3000 Zero Sugar launch follows other fantasy-flavored Coca‑Cola Creations drops: Coca‑Cola® Ultimate Zero Sugar, Coca‑Cola® Move, Coca‑Cola® Starlight, Coca‑Cola® Zero Sugar Byte, the artist Marshmello’s Limited Edition Coca‑Cola®, Coca‑Cola® Dreamworld and Coca‑Cola® Soul Blast.”
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What does Coca Cola Y3000 taste like?
We haven’t had the chance to personally savor the Coca Cola Y3000, but here are some notable reviews from those who have:
Haley Tenore (Insider): “Its flavor reminds me of when you mix all the drinks together at a soda fountain. It’s artificially fruity, like a gummy bear or a lollipop. The aftertaste is more of a caramel, vanilla flavor.”
Gael Fashingbauer Cooper (Taste of Home): “I was kind of surprised the drink poured out with the traditional cola color, because it tasted like all the red soda flavors got together and threw a party. Cherry, strawberry, raspberry, generic ‘fruit punch’ — those were the tastes I sensed most. I’m not a big fan of the taste of energy drinks, but the Y3000 did remind me of those, too.”
Marvo (The Impulsive Buy): “There’s a tasty berry vanilla flavor at first, but the aftertaste sometimes reminds me of buttered popcorn jelly beans. That aftertaste was more noticeable after using Y3000 to soothe my mouth after eating some Takis,” a review for The Impulsive Buy said. “But other times, that aftertaste wasn’t buttery and leaned heavily towards vanilla-y. I think I also picked up on some artificial banana flavoring.”
Kevin Hurler (Gizmodo): I’m not a big soda guy, having trained my taste buds on water and the occasional soft drink for the better part of the last six years. As such, I thought maybe my flavor receptors were simply underdeveloped as the first sip of Y3000 hit my tongue—it wasn’t until my co-writer Kyle Barr reiterated my concerns that we came to the same conclusion that the gimmicky beverage simply fizzled out with no pop. More simply: it was just bland.
Featured image credit: Maximilian Bruck/Unsplash
