The Oxford Internet Institute (OII) was founded in 2001 as a centre for research into the effects internet will have on society. A core research focus is the influence and implications of Big Data. Prof. Viktor Mayer-Schöneberger, the author of “Big Data: a revolution that will transform how we live work and think” for example is a Professor of Internet Governance and Regulation at the OII. Other notable researchers include Taha Yasseri and Jonathan Bright.