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SAP

Adidas SAP HANA
NewsRetail & Consumer

In an effort to improve its response to buying trends and costumer preferences, sportswear giant Adidas is now starting to use the MicrosStrategy’s analytics platform which is based on SAP’s cloud-based in- memory computing platform HANA. Michael Voegele, Vice President of Global IT and Head of Enterprise Architecture at Adidas

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BI & AnalyticsNews

Oracle announced yesterday that it has launched its in-memory option for its Database 12c, which will be available within 30 days. Although the pricing has not been disclosed, the company said that it would release the official details once the Oracle Database In-Memory is generally available. “We’re constantly evolving,” said

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News

Microsoft announced yesterday that they have agreed to extend their partnership with SAP to improve big data, cloud computing and enterprise mobility. The partnership will enable SAP applications to be available on Microsoft Azure as well as Excel being connected to SAP BusinessObjects. “For our customers, SAP and Microsoft are

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BI & AnalyticsNews

In emerging markets that are not highly digitalized, small data has largely become the information backbone for data analytics. Paper-based data and social media reports on the field are the first step for companies active in markets in the developing world “Companies need analytics to cope with these new markets,

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Uncategorized

Beckon, a startup that helps marketers track their spending using data analytics, announced on Thursday that they have raised $8 million in Series A funding. Beckon’s platform is designed to give marketers a single dashboard for viewing all of their marketing data – interaction metrics, lead-generation, brand equity – drawing

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