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Macy’s Taps Big Data Tech- Ibeacon And Shopkick - To Capitalise On Tech-Savvy Customers Intent On Spending
Data ScienceNewsRetail & Consumer

U.S. department store Macy’s is fusing Apple’s iBeacon technology with Shopkick to identify shoppers’ locations and provide them with ads & vouchers on their smartphones or tablets, in a bid to boost sales. According to the Washington Post, Macy’s is deploying 4,000 sensors inside its 768 stores to make this

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