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Plista: Matching Advertisers And Publishers

Plista, recently acquired by GroupM, was founded as content and advertising platform in Berlin in 2008. It matches advertisers and publishers on a self-developed model that attracted $3.8m in funding from e.g. Christophe Maire and Peter Schuepbach. The founders include Christian Laase, Andreas Richter and Dominik Matyka.

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