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According to the Wall Street Journal, Google will be partnering with several big data firms – including Datalogix and Acxiom — to track the “offline” sales impact of Google AdWords ads. The Internet giant will match the cookies on users’ computers to in-store sales information — which will be provided

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Google’s Project Loon, an initiative to provide the world’s most remote places WiFi through a hot air balloon, has just travelled around the globe in 22 days. The flight of the balloon exceeded Mountain View’s expectations on Thursday (the team believed it would take 33 days). The Google balloon, named

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Data Science 101

Coined only 6 years ago by D.J. Patil and Jeff Hammerbacher, the title “Data Scientist” has grown to prominence in recent times. Indeed, data scientists are some of most sought after people on the planet. Companies like Google, Facebook, LinkedIn and Netflix have relied heavily on the expertise of data

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