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Google Uses Big Data To Track Offline Sales
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According to the Wall Street Journal, Google will be partnering with several big data firms – including Datalogix and Acxiom — to track the “offline” sales impact of Google AdWords ads. The Internet giant will match the cookies on users’ computers to in-store sales information — which will be provided

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&Quot;Whatsapp A Good Deal For Facebook&Quot; -Ingo Mierswa, Ceo Rapidminer
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Ingo Mierswa CEO of Rapidminer has stated that “Whatsapp was a good deal for facebook”. Ingo points out that with over 450 million users  WhatsApp is already a very strong player on the market. Going forward Ingo believes that the company can  reach an  user base of over 1 billion users

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